Posts Tagged YouTube

Cynics beware! 3 examples of how social media can deliver immediate benefits

Cynics beware! 3 examples of how social media can deliver immediate benefits

I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical. I went digging for some examples of how, with little resource, real, tangible returns could be seen. Here were just three of them witnessed by one particular client: LinkedIn The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan

January 27, 2012 No Comments Full Story

3 reasons not to fear social media

3 reasons not to fear social media

There's a lot of chat about how social media has led to a loss of control. No more can PR departments regulate what is written and sit on reams of copy for weeks on end. What a shame. That could be the first reason to embrace, but for the purposes of this post it's just an additional bonus: 1/ Social media is cheap. Let's face it, many tools out there are free. From Social Media Mention (measuring your overall SM profile) to Tweetdeck and Hootsuite, isn't it amazing that all of these incr

July 6, 2011 No Comments Full Story