Cynics beware! 3 examples of how social media can deliver immediate benefits
I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical. I went digging for some examples of how, with little resource, real, tangible returns could be seen. Here were just three of them witnessed by one particular client: LinkedIn The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan
