Posts Tagged Twitter
I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical.
I went digging for some examples of how, with little resource, real, tangible returns could be seen.
Here were just three of them witnessed by one particular client:
LinkedIn
The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan
January 27, 2012
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If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction.
Start with good content and get social
Content is at the heart of a social media strategy so finding a platform to host / publish it on is vital. We recommend you start with a blog, using a platform like WordPress, and once the content is online optimise it for other social media channels or
January 6, 2012
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We are often asked, “What is the best social media channel to use” and “What monitoring tool should be used to listen to and respond to what is being said”? The answer is the same as with any other task you undertake, you often need more than one tool for the job and it’s the same with social media.
With over 140 million Tweets being sent every day there will always be something new to talk about and it can be hard managing multiple accounts and following various conversations, topi
December 7, 2011
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How a good LinkedIn profile can set graduates off on the right career path
The Office for National Statistics (ONS) reported this week that the unemployment rate in 16-24 year old is at 20% The new graduate is finding themselves in a situation where they have the degree, the work experience, the CV and even the suit but no job offers. With thousands of graduates looking for work, and sometimes 100’s of applicants applying for each position, the key to career success is visibility and differen
August 5, 2011
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A slightly delayed look-back on an intense, two-day customer event (involving hundreds of European marketers) lead us to the following conclusions on the Marketing Automation industry:
1. Maturing in adoption - whereas last year many people were still at the visioning or very early adoption phase, this year there seemed to be several practical examples from companies, such as Sony and Colt, showing real business benefits from their adoption of Eloqua, from response rates to a more conj
June 28, 2011
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Late last year we kicked off a Twitter campaign to share best practice experience from our marketing automation, data and social media divisions.
It offered bite-sized tips across all elements of the marketing mix to drive the adoption of what we call ‘joined-up-marketing’ strategies. Effectively, it provided some guidance how to plan campaigns to maximise their impact on business objectives, and primarily the bottom line.
@CleverTouch issued a daily #CTtip to our network of Twitter fo
April 27, 2011
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1. Customer Service & Support
BT is an excellent example of ‘Social Service’, @BTcare.
Your C-levels execs get this too, having read all about the Net Promoter score, they now see it as a major predictor of ongoing company success.
Just think how a negative sentiment can impact your business, for every positive comment an organisation receives, a negative one can outweigh it by a factor of x 2.5-3.5. For a bit of fun, try TweetFeel. We compared British Airways to Virgin
March 31, 2011
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I recently answered a question regarding the value of Twitter for marketers at events, and whether we should use the channel at the expense of face-to-face.
Yes of course marketers should tweet at events. It’s a bit like asking if they should carry business cards or wear a name badge. It’s rapidly becoming the best way to connect pre, during or post show; especially by following the hashtag, to see what everybody else is up to, give them an insight to your company, and share updates.
March 23, 2011
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