I recently answered a question regarding the value of Twitter for marketers at events, and whether we should use the channel at the expense of face-to-face. Yes of course marketers should tweet at events. It’s a bit like asking if they should carry business cards or wear a name badge. It’s rapidly becoming the best way to connect pre, during or post show; especially by following the hashtag, to see what everybody else is up to, give them an insight to your company, and share updates.
Posts Tagged TFM&A
Two days TFMA-ing and we are back at the office to reflect and review. Results and ROI remain to be reaped but here are three headlines we took from the show as we crawled our way home last night and out of our beds this morning. 1. Social, social, social. Whatever the company, the new product launches were about how those applications could be shared across social media channels. New divisions springing up to answer the demands created the emergence of social media. 2. Student
CleverTouch is exhibiting again at TFM&A this year, stand H8. Last year we made many good marketing friends, so we are hoping 2011 will continue the trend. This year we are running a free clinic for those of you who might be interested in knowing how to... ...stop 45% leads leaking between marketing and sales ...clean up 55% of your CRM data, which is inaccurate ...optimise your marketing campaigns to increase response rates by 300% ...work out which of your social med