Posts Tagged social media
- CrowdVu: a new breed of social intelligence – coming soon!
“We often speak with marketers who are looking to identify their key targets; for either their social media & PR or Marketing Automation & digital campaigns,” says Adam Sharp, CleverTouch Group MD, “and so we have created CrowdVu with them in mind.”
CrowdVu has a core engine built around social media, big data and machine learning. It allows the use of social searching to discover influence
May 1, 2013
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In this blog post Adam Sharp, group MD at CleverTouch outlines three ways in which you can integrate social with Marketing Automation (MA).
“The easiest and simplest form of social media integration to MA is in ‘Share to Social’. We use it extensively and it works too; the ability to forward to a friend is great and adding the share buttons is easy. It evolves the real power from the creative and call to action to the credibility the influencer has with the final recipient. Try it y
January 28, 2013
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We hope you a great Christmas break and happy New Year! In our last blog post of 2012 our group MD, Adam Sharp shared his highs and lows of 2012, in this post Adam shares a few considerations on how you can improve your career and salary prospects over the next 12 months.
1/ The CEO expects…what really is your role? It isn’t the brand, your primary role is to increase revenue, decrease costs, make life easier and maintain the relevancy of your organisation with the customer base
2/ One
January 4, 2013
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According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th
December 6, 2012
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Social media has long been a hot topic and, unsurprisingly, both online and offline media are still a flood with articles, news and tips on the topic, such as Tech Crunch’s How Social Media Drives New Business: Six Case Studies and ZDNet’s How social media 'engagement' translates into new business.
If you’ve read your fair share of articles regarding the benefits of social media for business and lead generation, and are about to take the plunge, here’s a few things to consider before
August 1, 2012
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As long-time users of both the Eloqua and platforms, CleverTouch has a unique ability of operating a social media and inbound marketing division that integrates with the marketing automation division and platforms. Our team of experts and real thought leaders in this space have been instrumental in driving lead generation and thought leadership (2 of the 5 reasons for social media) through social media for many European and global customers.
We have helped a tech company build a community of
May 23, 2012
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- CleverTouch Group MD, Adam Sharp shares his insights from this year’s conference
Eloqua Experience 2012 came to a close yesterday. I hope all those that attended, stopped by our booth and picked up a free gift to ‘give your social interactions a clever touch.’
This year, we were introduced to the first European Markie awards, a huge congratulations to this year’s winners; Sony, McAfee, Swiss Post Solutions and Concur.
A social buzz
A strong emphasis was placed on the evol
May 18, 2012
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CleverTouch provides best practice advice on integrating marketing activities and channels
In B2B Marketing’s latest report, Online Events: Best Practice Guide Adam Sharp, managing director at CleverTouch, explains why the idea of integrating marketing activities and channels is to compile a holistic marketing strategy.
“The strategy should take into account the various ways in which your intended audience receive your message. From here, it’s important to map out the relevant activity
April 23, 2012
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I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical.
I went digging for some examples of how, with little resource, real, tangible returns could be seen.
Here were just three of them witnessed by one particular client:
LinkedIn
The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan
January 27, 2012
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If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction.
Start with good content and get social
Content is at the heart of a social media strategy so finding a platform to host / publish it on is vital. We recommend you start with a blog, using a platform like WordPress, and once the content is online optimise it for other social media channels or
January 6, 2012
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