Posts Tagged Silverpop

Marketing Automation: the good, the bad and the growing

Marketing Automation: the good, the bad and the growing

In our recent blog post Introducing the hottest star in town we discuss the key benefits and features of Marketing Automation (MA), and how it differs from an email platform. However, once the capabilities of MA have been understood the next important step is choosing the correct vendor for your needs – as detailed in Marketing Automation: the definitive guide This is where we feel that we set ourselves apart from the competition, because, like Switzerland, we pride ourselves on our independ

December 17, 2013 No Comments Full Story

Introducing the hottest star in town

Introducing the hottest star in town

A guide to Marketing Automation Despite Marketing Automation (MA) becoming a more well-known marketing activity - with 40 per cent year or year growth - we still find that there is a lot of confusion over its benefits and why it is different to email marketing. In our experience, customers have identified that the way they currently use email marketing is not driving the results they’d like to see, and although they may have MA within their periphery they lack clarity and understanding. Th

September 9, 2013 No Comments Full Story

What’s in a name? That which we call marketing automation

What's in a name? That which we call marketing automation

     Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself. It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark

August 28, 2012 1 Comment Full Story

Sales meet marketing, marketing meet sales

Sales meet marketing, marketing meet sales

Our managing director, Adam Sharp shares his insights on sales and marketing alignment and provides a few tips to effectively and efficiently achieve it. It’s important to remember, before embarking on automated programs and lead scoring, that you need to integrate your CRM and marketing systems and understand that one of the key challenges will be getting marketing and sales teams to agree on common languages and definitions. Alignment varies from organisation to organisation so invest the t

March 12, 2012 No Comments Full Story

Camaraderie & competition at the CleverTouch golf day

Camaraderie & competition at the CleverTouch golf day

CleverTouch held its annual golf day last week Wednesday 5th October where company representatives, business partners and clients played the 18 hole course at Wokefield Park in Berkshire kindly sponsored by Silverpop. On arrival, a welcome buffet greeted our guests, after lots of chatting and networking, the first Stableford four ball teed off at 12.30pm. Although the sun was shining, there was a fair breeze on the course which led to some very interesting shots (of golf, that is) followed by

October 10, 2011 No Comments Full Story

Ten Tips to Best Practice Marketing Automation

Ten Tips to Best Practice Marketing Automation

If you’re considering investing in a marketing automation platform the first step is to understand your requirements and pain points; because only when you know what you need, should you start assessing the technology. But once you have decided upon the platform, and we would recommend Eloqua, Silverpop, Marketo, Pardot or Act-on, you need to ensure that you get the most from your investment. This is where our Ten Tips to Best Practice Marketing Automation should help you. Technology is

September 9, 2011 No Comments Full Story

Why engagement is about personality and process – stats (or facts?) from the IDM conference 18 May 2011

Why engagement is about personality and process  - stats (or facts?) from the IDM conference 18 May 2011

Yesterday’s soundbite of the day from the Institute of Direct and Digital Marketing B2B event had to be “Sales is a one night stand; marketing is an ongoing relationship”. What was evident in a forum discussing ‘Understanding and Engaging Customer 2.0’ is that: a/ there is an increasing debate about the value that marketing can bring to sales now it’s not all about ‘creativity and brand’, and b/ if marketing is to prove its value, customer engagement will be driven incre

May 19, 2011 No Comments Full Story

5 ways that marketing automation has transformed Trend Micro’s lead nurturing programme

5 ways that marketing automation has transformed Trend Micro’s lead nurturing programme

We’ve been working with Silverpop and Trend Micro to develop a best practice lead generation and nurturing programme. Using marketing automation, Trend’s key objective was to send out targeted marketing campaigns to SMBs across Europe, in seven different languages. In summary, here are five key benefits the campaign has delivered: 1/ Together with Trend, we have developed a pan-EMEA database with all marketing intelligence consolidated into one central warehouse. The new approach me

May 16, 2011 No Comments Full Story

Ten more questions to ask before finally investing in a marketing automation platform

Ten more questions to ask before finally investing in a marketing automation platform

Marketing Automation (MA) is absolutely the right way for marketers to go; it joins so many of the traditional marketing silos together for a true single view of the customer. However, far too many MA deployments don’t get much further than an over-complicated email platform. When investigating MA platforms our shortlist would typically include Act-on, Pardot, Marketo, Silverpop (both B2B and Engage8) and Eloqua. Here is our roadmap/considerations to ensure success: Agree the KPIs an

April 20, 2011 No Comments Full Story

Ten questions to ask before investing in a marketing automation platform

Ten questions to ask before investing in a marketing automation platform

Marketers are rightly turning to marketing automation to conduct more consistent and intelligent lead nurturing campaigns. Having deployed across Eloqua, Manticore, Marketo, Silverpop (both B2B and Engage8) Pardot and Act-on, among other platforms, they all have their strengths, but it can be a confusing market to those embarking on an MA trail for the first time. As with most implementations, to be successful the consideration is first and foremost to understand your business goals and c

April 13, 2011 No Comments Full Story

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