Posts Tagged salesforce

Oracle’s acquisition of Eloqua, what does it mean for Eloqua and its customers?

With news breaking on the acquisition, CleverTouch's MD, Adam Sharp shares his thoughts. The price $870m, is a good 40% uplift on their market cap of $617m. I am a little surprised it is so soon after the IPO, this is a great Christmas bonus for the staff as all their stock will now be fully vested. At last Marketing Automation (MA) will be embedded into an enterprise technology architecture and no longer just be another departmental point solution.  (Some of the MA capabilities are equ

December 20, 2012 4 Comments Full Story

Why engagement is about personality and process – stats (or facts?) from the IDM conference 18 May 2011

Why engagement is about personality and process  - stats (or facts?) from the IDM conference 18 May 2011

Yesterday’s soundbite of the day from the Institute of Direct and Digital Marketing B2B event had to be “Sales is a one night stand; marketing is an ongoing relationship”. What was evident in a forum discussing ‘Understanding and Engaging Customer 2.0’ is that: a/ there is an increasing debate about the value that marketing can bring to sales now it’s not all about ‘creativity and brand’, and b/ if marketing is to prove its value, customer engagement will be driven incre

May 19, 2011 No Comments Full Story

How B2B marketing has evolved (and why the joined-up-marketing blog)

How B2B marketing has evolved (and why the joined-up-marketing blog)

In the early 1990s when Nick and I both started out in B2B marketing we were both at IBM and life was easy: outbound and offline, Marketing 1.0. Brand consistency was a big thing, Intel Inside was quoted ad-nausium and the hot business books were Technobrands by Chuck Pettis, Competing for the Future by Gary Hamel and C.K. Prahalad and thanks to The Loyalty Effect by Frederick Reichheld, loyalty programmes and incentives were the hot tick in marketing. In larger organisations marketing a

November 26, 2010 No Comments Full Story