Posts Tagged sales

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

Sales meet marketing, marketing meet sales

Sales meet marketing, marketing meet sales

Our managing director, Adam Sharp shares his insights on sales and marketing alignment and provides a few tips to effectively and efficiently achieve it. It’s important to remember, before embarking on automated programs and lead scoring, that you need to integrate your CRM and marketing systems and understand that one of the key challenges will be getting marketing and sales teams to agree on common languages and definitions. Alignment varies from organisation to organisation so invest the t

March 12, 2012 No Comments Full Story

Why social media must change perceptions on lead generation (and goodbye to the hard sell)

Why social media must change perceptions on lead generation (and goodbye to the hard sell)

I recently read an article in Money Marketing on social media for the financial services sector. Admittedly, the article was addressing a sector, which for a host of reasons, is slower to adopt and sees more downsides to the technology, than us less cautious marketers. Anyway what prompted this blog post was the response from an IFA, who when asked whether social media (specifically Twitter) was key for driving business, answered categorically no, it would not have any impact as a sales g

April 6, 2011 No Comments Full Story

Beware the Bass traveller, your marketing job title is changing

Beware the Bass traveller, your marketing job title is changing

I am reading a fascinating book The Chocolate Wars by Diana Cadbury, a direct descendant of the founders of a famous chocolate company bearing that same eponymous name. The book traces the history of the chocolate industry and the prosperous rise of many Quaker families and their ethical approach to business, guided by their own rule of law based on honesty, integrity and good governance. Interestingly, in the 19th century, Quakers were banned from Oxford and Cambridge, which were the only

January 27, 2011 No Comments Full Story