Posts Tagged sales
Our managing director, Adam Sharp shares his insights on sales and marketing alignment and provides a few tips to effectively and efficiently achieve it.
It’s important to remember, before embarking on automated programs and lead scoring, that you need to integrate your CRM and marketing systems and understand that one of the key challenges will be getting marketing and sales teams to agree on common languages and definitions. Alignment varies from organisation to organisation so invest the t
March 12, 2012
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I recently read an article in Money Marketing on social media for the financial services sector. Admittedly, the article was addressing a sector, which for a host of reasons, is slower to adopt and sees more downsides to the technology, than us less cautious marketers.
Anyway what prompted this blog post was the response from an IFA, who when asked whether social media (specifically Twitter) was key for driving business, answered categorically no, it would not have any impact as a sales g
April 6, 2011
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I am reading a fascinating book The Chocolate Wars by Diana Cadbury, a direct descendant of the founders of a famous chocolate company bearing that same eponymous name.
The book traces the history of the chocolate industry and the prosperous rise of many Quaker families and their ethical approach to business, guided by their own rule of law based on honesty, integrity and good governance. Interestingly, in the 19th century, Quakers were banned from Oxford and Cambridge, which were the only
January 27, 2011
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