Posts Tagged sales ready

When is a lead not a lead? How to know when a customer is sales-ready

When is a lead not a lead? How to know when a customer is sales-ready

Increasing the number of sales-ready leads should be the top priority for all marketers, but unfortunately many leads generated from digital marketing or a company’s website will not be ready to talk to a sales person. Most website visitors will simply have arrived to start gathering more information and enhance their understanding, so to even define them as leads could be over-exaggerating their status. Our surveys show 45% of potential prospects go astray when marketing departments pa

January 6, 2011 No Comments Full Story