Posts Tagged prospecting

Wouldn’t You Love to: Identify Key Influencers on Social Channels…?

Wouldn’t You Love to: Identify Key Influencers on Social Channels...?

-             CrowdVu: a new breed of social intelligence – coming soon! “We often speak with marketers who are looking to identify their key targets; for either their social media & PR or Marketing Automation & digital campaigns,” says Adam Sharp, CleverTouch Group MD, “and so we have created CrowdVu with them in mind.” CrowdVu has a core engine built around social media, big data and machine learning. It allows the use of social searching to discover influence

May 1, 2013 No Comments Full Story

Your psychometric marketing toolkit

Your psychometric marketing toolkit

We keep talking about 'psychometric marketing' rather than 'buyer personas', with a view to marketers gaining a true understanding of the customer, their attitude and aptitude. So to provide the 'how' as well as the 'what' and the 'why' here's 7 simple steps to getting there: 1. Define key personas and their pain points - identifying customer issues should be the top priority for marketing 2. Ask relevant questions to develop a basic psychometric profile of your target audience – seek

February 15, 2011 No Comments Full Story

Forget Buyer Personas, think Psychometric Marketing

Forget Buyer Personas, think Psychometric Marketing

I read a lot a about Marketers needing to build out their ‘Buyers Personas.’ Who are your prospects, where are they, their titles and roles, the companies they work in, where they live, what motivates them, what are their pain points etc….Some companies even go as far as to give their Buyer Personas names and refer to them as such in building their products. All laudable stuff, but it is largely one-dimensional in its approach, it doesn’t really go the whole hog of addressing motivati

February 2, 2011 No Comments Full Story

Doctor, doctor, I’ve got IT manager fatigue!

Doctor, doctor, I’ve got IT manager fatigue!

No - it’s not that I’m tired of IT managers, more that they just might be tired of us marketers. A recent analysis of a client’s campaigns showed that 90% of activity was focused at one job title: the IT manager within its target industry sectors. Now, the IT manager is obviously a key prospect of technology service providers when it comes to marketing, but the default for technology marketers seems to be to target the generic IT manager. Equally, similar can be said for C-level, where

January 11, 2011 No Comments Full Story