Posts Tagged PR

Stop Press: Content isn’t King, it’s a tactic

Stop Press: Content isn’t King, it’s a tactic

Comms strategy is king. Long live the king. Adam Sharp, CleverTouch Group MD, disputes that old and well-loved adage ‘content is king’.  I do tend to cringe when I hear the phrase ‘content is king’. It really isn’t, never has been, never will be. It is only king according to creative agencies who want to churn even more stuff out - more stuff no one will read; after all they have a vested interest… kerching, kerching.  The reality is most marketing departments have more

July 11, 2013 No Comments Full Story

Social media, MA and demand generation: a joined-up marketing approach to lead nurturing

Social media, MA and demand generation:  a joined-up marketing approach to lead nurturing

According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th

December 6, 2012 No Comments Full Story

PR is dead. Long live PR! How you can demand so much more from the new model of PR

PR is dead. Long live PR!  How you can demand so much more from the new model of PR

Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise their content across all relevant channels. However, our approach would be to integrate PR, social media and email content, not just for cost efficiencies (though these are obvious), but to drive true momentum and leadership for a business. In fact, having worked on standalone PR campaigns in the pas

July 25, 2012 No Comments Full Story

Integrating online events into your marketing strategy

Integrating online events into your marketing strategy

CleverTouch provides best practice advice on integrating marketing activities and channels In B2B Marketing’s latest report, Online Events: Best Practice Guide Adam Sharp, managing director at CleverTouch, explains why the idea of integrating marketing activities and channels is to compile a holistic marketing strategy. “The strategy should take into account the various ways in which your intended audience receive your message. From here, it’s important to map out the relevant activity

April 23, 2012 No Comments Full Story

ControlCircle selects Clevertouch for PR, social media & marketing automation programme

ControlCircle selects Clevertouch for PR,  social media & marketing automation programme

Great to see PRWeek recognition for our recent new client win ControlCircle. Not only is it a brilliant team and brand to be working with, it’s a great example of the way PR is evolving to become a far more integrated part of the marketing mix. We will provide inbound PR, social media and outbound marketing automation support, with us driving content at the heart of the campaign. This month sees our thought leadership campaign kicking off on the topic of disaster recovery.

October 21, 2011 No Comments Full Story

5 quick fire ways social media can drive your business

5 quick fire ways social media can drive your business

1.      Customer Service & Support BT is an excellent example of ‘Social Service’, @BTcare. Your C-levels execs get this too, having read all about the Net Promoter score, they now see it as a major predictor of ongoing company success. Just think how a negative sentiment can impact your business, for every positive comment an organisation receives, a negative one can outweigh it by a factor of x 2.5-3.5. For a bit of fun, try TweetFeel. We compared British Airways to Virgin

March 31, 2011 No Comments Full Story

5 reasons to embrace social from the #b2bevents social media seminar

5 reasons to embrace social from the #b2bevents social media seminar

Last week we attended and spoke at the B2Bmarketing events (#b2bevents) seminar on social media measurement. A strong speaker line-up reinforced at least 5 reasons to embrace social from a b2b perspective. Ironically they also seem to be the areas that marketers fear most (or are least certain about): 1/ join the conversation, customers like it, and it can massively assist with customer service 2/ it's a really useful channel for product testing and customer feedback on how companie

February 21, 2011 No Comments Full Story

Left hand meet right hand: how social media is a natural driver for internal comms

Left hand meet right hand:  how social media is a natural driver for internal comms

I’ve been to three customer sites in the last week or so to discuss marketing challenges posed by social media. What has been obvious is the variety of job titles I’ve met with, that in 17+ years of traditional marketing and PR I wouldn’t have necessarily come across. At least, not in the same room, nor at the same time. Meetings have involved operations, product development, customer service and community managers. All have a role to play in social media, all can benefit, but al

January 25, 2011 No Comments Full Story

Marketing 2011: our survey says…

Marketing 2011: our survey says…

For those of you reviewing 2011 plans right now, we asked a few senior marketing directors “what are your marketing considerations for 2011”? Unusually no single answer was the same, a PR person’s nightmare, so we won’t even try to spin the answers. Rather, here are just a choice excerpts to provide some insight to areas of focus next year: “If you don’t know your customers and prospects, their interests, pain points and needs – how can you build a professional relationship w

January 4, 2011 No Comments Full Story

7 New Year considerations for the modern-day marketer

7 New Year considerations for the modern-day marketer

Proving the value of the marketing department (particularly to sales) has been an age-old debate, but never so poignant as it is in today’s environment. Tighter budgets, the proliferation of channels, the democratisation of the publishing process and the increasing dominance of Google and online marketing leaves teams juggling more priorities, and sales looking for increasing ROI. Job functions, channels to market, and communications mediums have all changed. How do marketers keep abreas

December 16, 2010 1 Comment Full Story