Posts Tagged Pardot

Marketing Automation: the good, the bad and the growing

Marketing Automation: the good, the bad and the growing

In our recent blog post Introducing the hottest star in town we discuss the key benefits and features of Marketing Automation (MA), and how it differs from an email platform. However, once the capabilities of MA have been understood the next important step is choosing the correct vendor for your needs – as detailed in Marketing Automation: the definitive guide This is where we feel that we set ourselves apart from the competition, because, like Switzerland, we pride ourselves on our independ

December 17, 2013 No Comments Full Story

Marketing automation and the North-South divide: same challenges, different platforms

Marketing automation and the North-South divide: same challenges, different platforms

This week CleverTouch group MD, Adam Sharp made the trip up from Alresford to Glasgow to speak at McRae and Company’s event, ‘Make Marketing deliver on the bottom line’. The event was one of three hosted in Glasgow and Edinburgh by McRae and Company addressing how new digital tools, such as marketing automation, are transforming businesses. Adam was joined by Mathew Sweezey, Manager of Marketing Research and Education at Pardot, who showcased winning strategies that are deployed by US c

October 25, 2013 No Comments Full Story

Introducing the hottest star in town

Introducing the hottest star in town

A guide to Marketing Automation Despite Marketing Automation (MA) becoming a more well-known marketing activity - with 40 per cent year or year growth - we still find that there is a lot of confusion over its benefits and why it is different to email marketing. In our experience, customers have identified that the way they currently use email marketing is not driving the results they’d like to see, and although they may have MA within their periphery they lack clarity and understanding. Th

September 9, 2013 No Comments Full Story

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry. With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?

August 3, 2012 No Comments Full Story

Ten Tips to Best Practice Marketing Automation

Ten Tips to Best Practice Marketing Automation

If you’re considering investing in a marketing automation platform the first step is to understand your requirements and pain points; because only when you know what you need, should you start assessing the technology. But once you have decided upon the platform, and we would recommend Eloqua, Silverpop, Marketo, Pardot or Act-on, you need to ensure that you get the most from your investment. This is where our Ten Tips to Best Practice Marketing Automation should help you. Technology is

September 9, 2011 No Comments Full Story

Marketing Automation – a technology architecture, or a marketing philosophy?

Marketing Automation - a technology architecture,  or a marketing philosophy?

The Pardot Europe team recently hosted 2 MA seminars in London and Bracknell, well attended by marketers across a variety of businesses, including clients and partners. With only 3,500 business users of Marketing Automation platforms globally, these groups were made up of marketing pioneers, trying to affect change in their organisations. Clevertouch MD Adam Sharp talked of how traditional marketing simply must change, away from spray and pray tactics, to a more structured prospect eng

July 12, 2011 No Comments Full Story

How SMBs can benefit from Marketing Automation

How SMBs can benefit from Marketing Automation

2 half-day events in conjunction with Pardot We’re delighted to have been asked to contribute to Pardot’s Marketing Automation seminar series in June, at two half-day events in Bracknell (June 22nd), and in central London (June 23rd). The seminars will cover topics such as “Marketing Automation best practice and practical case studies” and “How to make Marketing Automation work for your business”, rounded off with a panel discussion hosted by Joel Harrison, editor of B2BM

June 7, 2011 No Comments Full Story

Ten more questions to ask before finally investing in a marketing automation platform

Ten more questions to ask before finally investing in a marketing automation platform

Marketing Automation (MA) is absolutely the right way for marketers to go; it joins so many of the traditional marketing silos together for a true single view of the customer. However, far too many MA deployments don’t get much further than an over-complicated email platform. When investigating MA platforms our shortlist would typically include Act-on, Pardot, Marketo, Silverpop (both B2B and Engage8) and Eloqua. Here is our roadmap/considerations to ensure success: Agree the KPIs an

April 20, 2011 No Comments Full Story

Ten questions to ask before investing in a marketing automation platform

Ten questions to ask before investing in a marketing automation platform

Marketers are rightly turning to marketing automation to conduct more consistent and intelligent lead nurturing campaigns. Having deployed across Eloqua, Manticore, Marketo, Silverpop (both B2B and Engage8) Pardot and Act-on, among other platforms, they all have their strengths, but it can be a confusing market to those embarking on an MA trail for the first time. As with most implementations, to be successful the consideration is first and foremost to understand your business goals and c

April 13, 2011 No Comments Full Story

6 things Marketers must do to make their marketing more exciting, relevant and career enhancing

6 things Marketers must do to make their marketing more exciting, relevant and career enhancing

1. Ban spreadsheets from your marketing function Most marketers went into marketing because they liked the variety of customer environment, the mix between art and science, the educational enjoyment and stimulation of an ever changing environment and skills set. The problem is most marketers spend 30% of their time spreadsheet juggling and undertaking forensic lead analysis. So what’s the answer? We think you need to do 2 things:- 1. Ban spreadsheets in the marketing process (we have- and

March 25, 2011 No Comments Full Story

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