Posts Tagged Pardot
Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry.
With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?
August 3, 2012
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If you’re considering investing in a marketing automation platform the first step is to understand your requirements and pain points; because only when you know what you need, should you start assessing the technology.
But once you have decided upon the platform, and we would recommend Eloqua, Silverpop, Marketo, Pardot or Act-on, you need to ensure that you get the most from your investment. This is where our Ten Tips to Best Practice Marketing Automation should help you.
Technology is
September 9, 2011
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The Pardot Europe team recently hosted 2 MA seminars in London and Bracknell, well attended by marketers across a variety of businesses, including clients and partners.
With only 3,500 business users of Marketing Automation platforms globally, these groups were made up of marketing pioneers, trying to affect change in their organisations.
Clevertouch MD Adam Sharp talked of how traditional marketing simply must change, away from spray and pray tactics, to a more structured prospect eng
July 12, 2011
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2 half-day events in conjunction with Pardot
We’re delighted to have been asked to contribute to Pardot’s Marketing Automation seminar series in June, at two half-day events in Bracknell (June 22nd), and in central London (June 23rd).
The seminars will cover topics such as “Marketing Automation best practice and practical case studies” and “How to make Marketing Automation work for your business”, rounded off with a panel discussion hosted by Joel Harrison, editor of B2BM
June 7, 2011
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Marketing Automation (MA) is absolutely the right way for marketers to go; it joins so many of the traditional marketing silos together for a true single view of the customer. However, far too many MA deployments don’t get much further than an over-complicated email platform.
When investigating MA platforms our shortlist would typically include Act-on, Pardot, Marketo, Silverpop (both B2B and Engage8) and Eloqua.
Here is our roadmap/considerations to ensure success:
Agree the KPIs an
April 20, 2011
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Marketers are rightly turning to marketing automation to conduct more consistent and intelligent lead nurturing campaigns. Having deployed across Eloqua, Manticore, Marketo, Silverpop (both B2B and Engage8) Pardot and Act-on, among other platforms, they all have their strengths, but it can be a confusing market to those embarking on an MA trail for the first time.
As with most implementations, to be successful the consideration is first and foremost to understand your business goals and c
April 13, 2011
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1. Ban spreadsheets from your marketing function
Most marketers went into marketing because they liked the variety of customer environment, the mix between art and science, the educational enjoyment and stimulation of an ever changing environment and skills set. The problem is most marketers spend 30% of their time spreadsheet juggling and undertaking forensic lead analysis. So what’s the answer?
We think you need to do 2 things:-
1. Ban spreadsheets in the marketing process (we have- and
March 25, 2011
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We've had a lot of positive feedback since our launch of the CleverTouch Joined-Up-Marketing Hub last week at TFMA.
Here are just some of the reasons we developed it:
1. In some instances Marketing Automation reporting is not ideal or as comprehensive as some BI tools, such as Cognos or Qlikview. With the CT Hub, knowledge workers in enterprise organisations can integrate data with other sources, and use existing report formats and skills for richer reporting and data modelling
2. Ent
March 9, 2011
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Two days TFMA-ing and we are back at the office to reflect and review. Results and ROI remain to be reaped but here are three headlines we took from the show as we crawled our way home last night and out of our beds this morning.
1. Social, social, social. Whatever the company, the new product launches were about how those applications could be shared across social media channels. New divisions springing up to answer the demands created the emergence of social media.
2. Student
March 3, 2011
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