Marketing Automation: nice software, shame about the innovation
2010 has been a year where, if not widespread, adoption of marketing automation began to accelerate. Many enterprise organisations we talk to have begun to deploy global rollouts or at least have purchased trials or pilot systems. However there is certainly a 'dipping our toe in the water' feel to many organisations’ approach, and initial benefits seem to be focused around operational efficiencies, such as deploying the numerous email communications around a webinar series. Both Act-On an