Posts Tagged outbound marketing

What are the challenges facing marketers and how can technology help?

What are the challenges facing marketers and how can 	technology help?

The mantra of marketers should be to reduce the number of marketing silos – just one piece of advice to come from Adam Sharp, CleverTouch Group MD, at the Technology Marketers Meetup Group. Adam was invited to sit on the panel, which was arranged by BrightTALK and sponsored by Spiceworks alongside John Watton of Adobe, Gavin Scothern of DWA and Jamie Cowper of NokNok Labs. The panel, chaired by Lindley Gooden MD at Green Screen, and audience discussed the challenges facing technology m

April 15, 2014 No Comments Full Story

Marketing Automation: nice software, shame about the innovation

Marketing Automation: nice software, shame about the innovation

2010 has been a year where, if not widespread, adoption of marketing automation began to accelerate. Many enterprise organisations we talk to have begun to deploy global rollouts or at least have purchased trials or pilot systems. However there is certainly a 'dipping our toe in the water' feel to many organisations’ approach, and initial benefits seem to be focused around operational efficiencies, such as deploying the numerous email communications around a webinar series. Both Act-On and

January 17, 2011 No Comments Full Story