Posts Tagged Oracle

Oracle’s acquisition of Eloqua, what does it mean for Eloqua and its customers?

With news breaking on the acquisition, CleverTouch's MD, Adam Sharp shares his thoughts. The price $870m, is a good 40% uplift on their market cap of $617m. I am a little surprised it is so soon after the IPO, this is a great Christmas bonus for the staff as all their stock will now be fully vested. At last Marketing Automation (MA) will be embedded into an enterprise technology architecture and no longer just be another departmental point solution.  (Some of the MA capabilities are equ

December 20, 2012 1 Comment Full Story

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry. With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?

August 3, 2012 No Comments Full Story