Posts Tagged Neolane

Marketing Automation: the good, the bad and the growing

Marketing Automation: the good, the bad and the growing

In our recent blog post Introducing the hottest star in town we discuss the key benefits and features of Marketing Automation (MA), and how it differs from an email platform. However, once the capabilities of MA have been understood the next important step is choosing the correct vendor for your needs – as detailed in Marketing Automation: the definitive guide This is where we feel that we set ourselves apart from the competition, because, like Switzerland, we pride ourselves on our independ

December 17, 2013 No Comments Full Story

Introducing the hottest star in town

Introducing the hottest star in town

A guide to Marketing Automation Despite Marketing Automation (MA) becoming a more well-known marketing activity - with 40 per cent year or year growth - we still find that there is a lot of confusion over its benefits and why it is different to email marketing. In our experience, customers have identified that the way they currently use email marketing is not driving the results they’d like to see, and although they may have MA within their periphery they lack clarity and understanding. Th

September 9, 2013 No Comments Full Story

Takeaways from TFM&A 2011

Takeaways from TFM&A 2011

Two days TFMA-ing and we are back at the office to reflect and review. Results and ROI remain to be reaped but here are three headlines we took from the show as we crawled our way home last night and out of our beds this morning. 1.   Social, social, social. Whatever the company, the new product launches were about how those applications could be shared across social media channels. New divisions springing up to answer the demands created the emergence of social media. 2.   Student

March 3, 2011 3 Comments Full Story