With news breaking on the acquisition, CleverTouch's MD, Adam Sharp shares his thoughts. The price $870m, is a good 40% uplift on their market cap of $617m. I am a little surprised it is so soon after the IPO, this is a great Christmas bonus for the staff as all their stock will now be fully vested. At last Marketing Automation (MA) will be embedded into an enterprise technology architecture and no longer just be another departmental point solution. (Some of the MA capabilities are equ
Posts Tagged Marketo
Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself. It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark
Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry. With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?
If you’re considering investing in a marketing automation platform the first step is to understand your requirements and pain points; because only when you know what you need, should you start assessing the technology. But once you have decided upon the platform, and we would recommend Eloqua, Silverpop, Marketo, Pardot or Act-on, you need to ensure that you get the most from your investment. This is where our Ten Tips to Best Practice Marketing Automation should help you. Technology is
There has been a large amount of commentary recently surrounding Eloqua’s valuations, the future of Marketing Automation, whether Salesforce.com will acquire Eloqua, whether Marketo is the market leader as they have more customers etc, etc… I thought a useful barometer of their future outlook and success would be to compare their End User Conference Eloqua Experience Europe 2010 (EEE2010) to Eloqua Experience Europe 2011 (EEE2011). EE2011 was 100% busier than EE2010, usage was
Marketing Automation (MA) is absolutely the right way for marketers to go; it joins so many of the traditional marketing silos together for a true single view of the customer. However, far too many MA deployments don’t get much further than an over-complicated email platform. When investigating MA platforms our shortlist would typically include Act-on, Pardot, Marketo, Silverpop (both B2B and Engage8) and Eloqua. Here is our roadmap/considerations to ensure success: Agree the KPIs an
Marketers are rightly turning to marketing automation to conduct more consistent and intelligent lead nurturing campaigns. Having deployed across Eloqua, Manticore, Marketo, Silverpop (both B2B and Engage8) Pardot and Act-on, among other platforms, they all have their strengths, but it can be a confusing market to those embarking on an MA trail for the first time. As with most implementations, to be successful the consideration is first and foremost to understand your business goals and c