Posts Tagged marketing

Why CleverTouch Exists

Why CleverTouch Exists

According to a recent report by Ascend2, organisations that invest in marketing automation and then execute it properly are at a major advantage to those organisations that don’t. It’s a straightforward, basic statistic, and one that is blindingly obvious to us here at CleverTouch – providing optimised marketing automation services to grow our clients’ pipelines is why we exist. MA is great, so how about doing it right? It’s frustrating then, to read in the same report that nearl

September 25, 2014 No Comments Full Story

Working hard and feeling loved at CleverTouch

Working hard and feeling loved at CleverTouch

We received a very special surprise this week, one that warmed the hearts of CleverTouch staff. Two members of our Client Services team, Ruth Jeffery and Alex Parkin, were treated to some beautiful flowers, courtesy of CleverTouch customer, Autologic Diagnostics. [caption id="attachment_2185" align="aligncenter" width="614"] Ruth and Alex posing with their beautiful bouquets[/caption] Autologic Diagnostics provides automotive diagnostics and expert technical support to a worldwide customer

August 22, 2014 No Comments Full Story

How to implement Marketing Automation in the real world

How to implement Marketing Automation in the real world

We recently invited marketing professionals to attend the second in our series of briefings on getting the most out of Marketing Automation (MA), #CTexp14. We were joined by MA vendor Oracle/Eloqua and customers PE International and VMware who each shared their experience and expertise of using MA. We’ve included below a few key points from the presentations to provide you with some great Marketing Automation advice. After grabbing a bacon buttie and a coffee our Group MD, Adam Sharp, kicke

July 4, 2014 No Comments Full Story

Ones to watch at the B2B Summit

Ones to watch at the B2B Summit

B2B Marketing’s B2B Summit, now in its third year, is a completely customisable multi-stream event offering marketers the flexibility to build a personalised itinerary and is taking place on Thursday 18th June. For attendees, choosing which of the 20 in-depth best practice sessions or 15 case studies to attend from across five streams can be difficult. To help you out we’ve highlighted three sessions we believe are a must attend for marketers looking to increase their marketing successe

June 16, 2014 No Comments Full Story

5 ways to ensure marketing is less of a challenge

5 ways to ensure marketing is less of a challenge

B2B Marketing recently published an infographic by marketing agency FifthRing showing that 85 per cent of marketing executives believe marketing ‘is more challenging than ever’. According to the infographic over half of the marketers asked feel challenged to connect marketing goals with business objectives and almost 70 per cent now have to market to an increased number of territories. So we can see why marketing may feel like more of a challenge than ever. To give marketers a helping

May 30, 2014 No Comments Full Story

What does big data really mean for the pragmatic B2B marketer?

What does big data really mean for the pragmatic B2B marketer?

Big data is very trend and in vogue, but on its own it means nothing to the b2b marketer and is therefore of little use. However, the discipline of data management in the various technologies organisations deploy are fundamental especially as it, along with privacy and governance, is becoming the domain of the marketer and not the IT function. So for marketers to benefit from big data they need to break it down into two simplistic structures: Pre-campaign analysis – this involves the

April 23, 2014 No Comments Full Story

What are the challenges facing marketers and how can technology help?

What are the challenges facing marketers and how can 	technology help?

The mantra of marketers should be to reduce the number of marketing silos – just one piece of advice to come from Adam Sharp, CleverTouch Group MD, at the Technology Marketers Meetup Group. Adam was invited to sit on the panel, which was arranged by BrightTALK and sponsored by Spiceworks alongside John Watton of Adobe, Gavin Scothern of DWA and Jamie Cowper of NokNok Labs. The panel, chaired by Lindley Gooden MD at Green Screen, and audience discussed the challenges facing technology m

April 15, 2014 No Comments Full Story

Are you balancing the four disciplines of b2b marketing 2.0?

Are you balancing the four disciplines of b2b marketing 2.0?

For those of you, like me, who have been in marketing for more than 10 or 15 years you would have witnessed a lot of changes in the industry. The internet, which has become accustomed to everyday life, has probably had the biggest impact and has been the main driver for the evolution of b2b marketing. Before the internet no one really heard from the smaller brands as it was just large companies that could afford lavish advertising budgets, but now the playing field has been levelled. So that sm

April 9, 2014 No Comments Full Story

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

Data holds the key to starting your 2014 campaign with a bang

Data holds the key to starting your 2014 campaign with a bang

Many factors contribute to a business' success or failure; however, one resource that can have a dramatic effect on sales and marketing is a company’s contact database. CrowdVu, a spin-out from the CleverTouch Group, understands this and knows that all a true marketer really wants is a database full of highly-targeted, opted-in prospects. Having such a resource enables both sales and marketing teams to contact potential contacts with a high level of accuracy, and therefore increased engag

January 16, 2014 No Comments Full Story

« Older Entries