Posts Tagged marketing

What are the challenges facing marketers and how can technology help?

What are the challenges facing marketers and how can 	technology help?

The mantra of marketers should be to reduce the number of marketing silos – just one piece of advice to come from Adam Sharp, CleverTouch Group MD, at the Technology Marketers Meetup Group. Adam was invited to sit on the panel, which was arranged by BrightTALK and sponsored by Spiceworks alongside John Watton of Adobe, Gavin Scothern of DWA and Jamie Cowper of NokNok Labs. The panel, chaired by Lindley Gooden MD at Green Screen, and audience discussed the challenges facing technology m

April 15, 2014 No Comments Full Story

Are you balancing the four disciplines of b2b marketing 2.0?

Are you balancing the four disciplines of b2b marketing 2.0?

For those of you, like me, who have been in marketing for more than 10 or 15 years you would have witnessed a lot of changes in the industry. The internet, which has become accustomed to everyday life, has probably had the biggest impact and has been the main driver for the evolution of b2b marketing. Before the internet no one really heard from the smaller brands as it was just large companies that could afford lavish advertising budgets, but now the playing field has been levelled. So that sm

April 9, 2014 No Comments Full Story

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

Data holds the key to starting your 2014 campaign with a bang

Data holds the key to starting your 2014 campaign with a bang

Many factors contribute to a business' success or failure; however, one resource that can have a dramatic effect on sales and marketing is a company’s contact database. CrowdVu, a spin-out from the CleverTouch Group, understands this and knows that all a true marketer really wants is a database full of highly-targeted, opted-in prospects. Having such a resource enables both sales and marketing teams to contact potential contacts with a high level of accuracy, and therefore increased engag

January 16, 2014 No Comments Full Story

Marketing Automation: the good, the bad and the growing

Marketing Automation: the good, the bad and the growing

In our recent blog post Introducing the hottest star in town we discuss the key benefits and features of Marketing Automation (MA), and how it differs from an email platform. However, once the capabilities of MA have been understood the next important step is choosing the correct vendor for your needs – as detailed in Marketing Automation: the definitive guide This is where we feel that we set ourselves apart from the competition, because, like Switzerland, we pride ourselves on our independ

December 17, 2013 No Comments Full Story

Social intelligence it’s here: now what?

Social intelligence it’s here: now what?

Following its launch, at the beginning of November, we are thrilled to be able to share further details on CrowdVu, the first social intelligence platform.   CrowdVu is one of three products being developed by Gumbyte, a CleverTouch Group spin-out company. It was officially unveiled at the SiriusDecisions summit, on November 5th, following a successful Beta in which 130 clients participated. Through a three-step process of search, enrich and connect, the Software-as-a-Service platform joi

November 27, 2013 No Comments Full Story

Marketing automation and the North-South divide: same challenges, different platforms

Marketing automation and the North-South divide: same challenges, different platforms

This week CleverTouch group MD, Adam Sharp made the trip up from Alresford to Glasgow to speak at McRae and Company’s event, ‘Make Marketing deliver on the bottom line’. The event was one of three hosted in Glasgow and Edinburgh by McRae and Company addressing how new digital tools, such as marketing automation, are transforming businesses. Adam was joined by Mathew Sweezey, Manager of Marketing Research and Education at Pardot, who showcased winning strategies that are deployed by US c

October 25, 2013 No Comments Full Story

2014: the year marketing becomes a change maker

2014: the year marketing becomes a change maker

Six steps for driving organisational change from within the marketing department As the festival season, marketing and music alike, draws to a close we are left reflecting on what the rest of the year will hold, and what the priorities for 2014 should be. At Econsultancy’s funnel event, part of its Festival of Marketing, Adam Sharp, CleverTouch Group MD, shone a light on what CEOs believe marketing’s role is with the most important point being: CEOs believe it’s marketing’s responsibili

October 10, 2013 No Comments Full Story

Introducing the hottest star in town

Introducing the hottest star in town

A guide to Marketing Automation Despite Marketing Automation (MA) becoming a more well-known marketing activity - with 40 per cent year or year growth - we still find that there is a lot of confusion over its benefits and why it is different to email marketing. In our experience, customers have identified that the way they currently use email marketing is not driving the results they’d like to see, and although they may have MA within their periphery they lack clarity and understanding. Th

September 9, 2013 No Comments Full Story

Sales and marketing: the fall of the last departmental bastions of major technology investment

Sales and marketing: the fall of the last departmental bastions of major technology investment

In B2B Marketing’s latest report, Best Practice Guide on Sales Enablement, CleverTouch’s group managing director Adam Sharp discussed the changing face of marketing and the move into a world in which marketing technology is embraced. “The reality is the world has changed. It is not just about the brands anymore, it is about brand engagement and the exchange of ideas and thinking – the real engagement opportunity is through digital experiences that could reinforce the brand.” Ada

July 31, 2013 No Comments Full Story

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