Posts Tagged marketing automation

Six ways MA changes the way Marketing Managers work today

Six ways MA changes the way Marketing Managers work today

CleverTouch founder Adam Sharp looks at how marketing automation has transformed the job of the modern Marketing Manager. The idea of quarterly campaigns is replaced with continuous campaign Because the technology wasn’t there, Marketers have in the past had to be very tactical in their campaign activity. They focussed on the need to be creative, and hence over-focussed on brand and imagery to the detriment of the customer experience and journey. With programme-oriented and automated

September 9, 2014 No Comments Full Story

Working hard and feeling loved at CleverTouch

Working hard and feeling loved at CleverTouch

We received a very special surprise this week, one that warmed the hearts of CleverTouch staff. Two members of our Client Services team, Ruth Jeffery and Alex Parkin, were treated to some beautiful flowers, courtesy of CleverTouch customer, Autologic Diagnostics. [caption id="attachment_2185" align="aligncenter" width="614"] Ruth and Alex posing with their beautiful bouquets[/caption] Autologic Diagnostics provides automotive diagnostics and expert technical support to a worldwide customer

August 22, 2014 No Comments Full Story

How Oracle, Salesforce.com and IBM are fuelling the marketing automation revolution

How Oracle, Salesforce.com and IBM are fuelling the marketing automation revolution

In the technology adoption lifecycle, marketing automation platforms were quick to cross the chasm. No longer solely the remit of innovators and early adopters, the past 18 months have seen the acquisition of three of the major players in MA: late 2012 saw Oracle buy Eloqua, and global cloud computing giant Salesforce.com acquiring Pardot exactly a year ago. Most recently, IBM has followed suit with their acquisition of Silverpop, adding the MA platform to their growing ecosystem of “Smarter C

August 11, 2014 No Comments Full Story

How to implement Marketing Automation in the real world

How to implement Marketing Automation in the real world

We recently invited marketing professionals to attend the second in our series of briefings on getting the most out of Marketing Automation (MA), #CTexp14. We were joined by MA vendor Oracle/Eloqua and customers PE International and VMware who each shared their experience and expertise of using MA. We’ve included below a few key points from the presentations to provide you with some great Marketing Automation advice. After grabbing a bacon buttie and a coffee our Group MD, Adam Sharp, kicke

July 4, 2014 No Comments Full Story

50 shades of pink – why people are at the heart of CleverTouch success

50 shades of pink – why people are at the heart of CleverTouch success

50 people can do some amazing things. Take the Argonauts that left to search for the Golden Fleece, they were 50 heroes, and five years in at over 50 employees CleverTouch Group MD, Adam Sharp, reflects on some of our achievements and what he has learnt since launching the company.  Positioning and not content is everything – but it is ok to refine it. When we started we were all about joined-up-marketing. Now, as we have larger and more ambitious customers, and the Marketing Automation s

June 10, 2014 No Comments Full Story

Why Marketing Automation is the fastest growing part of CRM

Why Marketing Automation is the fastest growing part of CRM

Adam Sharp, CleverTouch Group MD, was recently invited to sit on a panel of technology marketers, where they discussed the challenges facing marketers and how technology can help. Following the panel he was asked to share his views with BrightTALK on the state of marketing automation (MA). In the interview Adam explains how MA is the fastest part of the CRM space with just a handful of vendors owning 95 per cent of the market. This is a very different story to that of the email space, where t

May 12, 2014 No Comments Full Story

What are the challenges facing marketers and how can technology help?

What are the challenges facing marketers and how can 	technology help?

The mantra of marketers should be to reduce the number of marketing silos – just one piece of advice to come from Adam Sharp, CleverTouch Group MD, at the Technology Marketers Meetup Group. Adam was invited to sit on the panel, which was arranged by BrightTALK and sponsored by Spiceworks alongside John Watton of Adobe, Gavin Scothern of DWA and Jamie Cowper of NokNok Labs. The panel, chaired by Lindley Gooden MD at Green Screen, and audience discussed the challenges facing technology m

April 15, 2014 No Comments Full Story

The shift from Marketing Automation to Marketing Cloud

The shift from Marketing Automation to Marketing Cloud

CMOs and marketing professionals alike have increasingly began to see the benefits of using a marketing automation (MA) platform which can provide everything a marketer needs: email, social, analytics, lead management, and more. However, we’ve noticed in the past 18 months or so that MA platform providers, like Oracle and Marketo, have been moving away from this notion of a MA platform to a ‘Marketing Cloud’. What’s in a name? The growth in the consumerisation of IT holds some powe

March 31, 2014 No Comments Full Story

10 ways to optimise your email content

10 ways to optimise your email content

No matter if you are about to embark on your first marketing automation (MA) campaign, or whether you are a seasoned user, you’re likely considering how you can optimise your campaign results and in so doing the potential return to the business. There are a number of ways this can be achieved, from optimising emails for mobile, through to design and content. Below, Jane Allan, Client Services Director here at CleverTouch shares her top 10 tips for writing email content based on our expe

February 18, 2014 No Comments Full Story

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

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