Posts Tagged marketing automation

What are the challenges facing marketers and how can technology help?

What are the challenges facing marketers and how can 	technology help?

The mantra of marketers should be to reduce the number of marketing silos – just one piece of advice to come from Adam Sharp, CleverTouch Group MD, at the Technology Marketers Meetup Group. Adam was invited to sit on the panel, which was arranged by BrightTALK and sponsored by Spiceworks alongside John Watton of Adobe, Gavin Scothern of DWA and Jamie Cowper of NokNok Labs. The panel, chaired by Lindley Gooden MD at Green Screen, and audience discussed the challenges facing technology m

April 15, 2014 No Comments Full Story

The shift from Marketing Automation to Marketing Cloud

The shift from Marketing Automation to Marketing Cloud

CMOs and marketing professionals alike have increasingly began to see the benefits of using a marketing automation (MA) platform which can provide everything a marketer needs: email, social, analytics, lead management, and more. However, we’ve noticed in the past 18 months or so that MA platform providers, like Oracle and Marketo, have been moving away from this notion of a MA platform to a ‘Marketing Cloud’. What’s in a name? The growth in the consumerisation of IT holds some powe

March 31, 2014 No Comments Full Story

10 ways to optimise your email content

10 ways to optimise your email content

No matter if you are about to embark on your first marketing automation (MA) campaign, or whether you are a seasoned user, you’re likely considering how you can optimise your campaign results and in so doing the potential return to the business. There are a number of ways this can be achieved, from optimising emails for mobile, through to design and content. Below, Jane Allan, Client Services Director here at CleverTouch shares her top 10 tips for writing email content based on our expe

February 18, 2014 No Comments Full Story

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

Data holds the key to starting your 2014 campaign with a bang

Data holds the key to starting your 2014 campaign with a bang

Many factors contribute to a business' success or failure; however, one resource that can have a dramatic effect on sales and marketing is a company’s contact database. CrowdVu, a spin-out from the CleverTouch Group, understands this and knows that all a true marketer really wants is a database full of highly-targeted, opted-in prospects. Having such a resource enables both sales and marketing teams to contact potential contacts with a high level of accuracy, and therefore increased engag

January 16, 2014 No Comments Full Story

Hip-Hip-Hooray! CleverTouch celebrates its 5th Birthday

Hip-Hip-Hooray! CleverTouch celebrates its 5th Birthday

On Monday 6th January CleverTouch officially, according to HMRC, turned five years old. With it being the first full week back in the office after Christmas some of us were feeling the January blues, so it was nice to have a cause for celebration. And cake of course – the diet starts next week! Now the cake has been eaten we’re looking towards how we’d like to look in the next five years. This will include a review of our tagline positioning, brand identity, values and the digital exper

January 10, 2014 No Comments Full Story

Marketing Automation: the good, the bad and the growing

Marketing Automation: the good, the bad and the growing

In our recent blog post Introducing the hottest star in town we discuss the key benefits and features of Marketing Automation (MA), and how it differs from an email platform. However, once the capabilities of MA have been understood the next important step is choosing the correct vendor for your needs – as detailed in Marketing Automation: the definitive guide This is where we feel that we set ourselves apart from the competition, because, like Switzerland, we pride ourselves on our independ

December 17, 2013 No Comments Full Story

Marketing automation and the North-South divide: same challenges, different platforms

Marketing automation and the North-South divide: same challenges, different platforms

This week CleverTouch group MD, Adam Sharp made the trip up from Alresford to Glasgow to speak at McRae and Company’s event, ‘Make Marketing deliver on the bottom line’. The event was one of three hosted in Glasgow and Edinburgh by McRae and Company addressing how new digital tools, such as marketing automation, are transforming businesses. Adam was joined by Mathew Sweezey, Manager of Marketing Research and Education at Pardot, who showcased winning strategies that are deployed by US c

October 25, 2013 No Comments Full Story

Introducing the hottest star in town

Introducing the hottest star in town

A guide to Marketing Automation Despite Marketing Automation (MA) becoming a more well-known marketing activity - with 40 per cent year or year growth - we still find that there is a lot of confusion over its benefits and why it is different to email marketing. In our experience, customers have identified that the way they currently use email marketing is not driving the results they’d like to see, and although they may have MA within their periphery they lack clarity and understanding. Th

September 9, 2013 No Comments Full Story

Intelligent SaaS apps: the missing part in your marketing toolbox

Intelligent SaaS apps: the missing part in your marketing toolbox

Following the launch of Gumbyte last month, product director, Nathan Windle, provides further insight into the company and shares some new details of the company’s first app – CrowdVu. A bit of an introduction Regular readers of this blog may already be familiar with CleverTouch, but for the benefit of new readers, it is Europe’s most advanced and respected enabler of marketing automation (MA) technologies. Since its inception in 2009 it has provided best practice joined-up marketing ser

July 22, 2013 No Comments Full Story

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