Posts Tagged MA

The shift from Marketing Automation to Marketing Cloud

The shift from Marketing Automation to Marketing Cloud

CMOs and marketing professionals alike have increasingly began to see the benefits of using a marketing automation (MA) platform which can provide everything a marketer needs: email, social, analytics, lead management, and more. However, we’ve noticed in the past 18 months or so that MA platform providers, like Oracle and Marketo, have been moving away from this notion of a MA platform to a ‘Marketing Cloud’. What’s in a name? The growth in the consumerisation of IT holds some powe

March 31, 2014 No Comments Full Story

10 ways to optimise your email content

10 ways to optimise your email content

No matter if you are about to embark on your first marketing automation (MA) campaign, or whether you are a seasoned user, you’re likely considering how you can optimise your campaign results and in so doing the potential return to the business. There are a number of ways this can be achieved, from optimising emails for mobile, through to design and content. Below, Jane Allan, Client Services Director here at CleverTouch shares her top 10 tips for writing email content based on our expe

February 18, 2014 No Comments Full Story

Data holds the key to starting your 2014 campaign with a bang

Data holds the key to starting your 2014 campaign with a bang

Many factors contribute to a business' success or failure; however, one resource that can have a dramatic effect on sales and marketing is a company’s contact database. CrowdVu, a spin-out from the CleverTouch Group, understands this and knows that all a true marketer really wants is a database full of highly-targeted, opted-in prospects. Having such a resource enables both sales and marketing teams to contact potential contacts with a high level of accuracy, and therefore increased engag

January 16, 2014 No Comments Full Story

Marketing Automation: the good, the bad and the growing

Marketing Automation: the good, the bad and the growing

In our recent blog post Introducing the hottest star in town we discuss the key benefits and features of Marketing Automation (MA), and how it differs from an email platform. However, once the capabilities of MA have been understood the next important step is choosing the correct vendor for your needs – as detailed in Marketing Automation: the definitive guide This is where we feel that we set ourselves apart from the competition, because, like Switzerland, we pride ourselves on our independ

December 17, 2013 No Comments Full Story

Marketing automation and the North-South divide: same challenges, different platforms

Marketing automation and the North-South divide: same challenges, different platforms

This week CleverTouch group MD, Adam Sharp made the trip up from Alresford to Glasgow to speak at McRae and Company’s event, ‘Make Marketing deliver on the bottom line’. The event was one of three hosted in Glasgow and Edinburgh by McRae and Company addressing how new digital tools, such as marketing automation, are transforming businesses. Adam was joined by Mathew Sweezey, Manager of Marketing Research and Education at Pardot, who showcased winning strategies that are deployed by US c

October 25, 2013 No Comments Full Story

Intelligent SaaS apps: the missing part in your marketing toolbox

Intelligent SaaS apps: the missing part in your marketing toolbox

Following the launch of Gumbyte last month, product director, Nathan Windle, provides further insight into the company and shares some new details of the company’s first app – CrowdVu. A bit of an introduction Regular readers of this blog may already be familiar with CleverTouch, but for the benefit of new readers, it is Europe’s most advanced and respected enabler of marketing automation (MA) technologies. Since its inception in 2009 it has provided best practice joined-up marketing ser

July 22, 2013 No Comments Full Story

Marketing Automation is too powerful to only be used by marketers

Marketing Automation is too powerful to only be used by marketers

- The Marketing Automation Empire continues to conquer; why it might not stay in the marketing domain forever  Marketing Automation is still a hot topic in the marketing world but just how far and wide is its reach? Adam Sharp, CleverTouch Group MD, looks at how this successful marketing technology is ripe for expansion into other territories. One of the fastest growing sectors in the marketing space is Marketing Automation (MA), and within that social media integration is the current big

June 6, 2013 No Comments Full Story

Marketers, are your ROI measurements on autopilot?

Marketers, are your ROI measurements on autopilot?

Short campaigns and long sales cycles – something is not adding up  A lesson in campaign planning for marketers is provided by CleverTouch Group MD, Adam Sharp. Despite all the talk of being strategic, when it comes to measuring campaigns many marketers leave a lot to chance. Research from SiriusDecisions found that for B2B CMO’s demonstrating ROI was their top concern, yet fewer than 20 per cent say they have the ability to measure it. (Forbes) To me this is hardly surprising as

May 14, 2013 No Comments Full Story

Celebrating the fantastic four (years at CleverTouch)

Celebrating the fantastic four (years at CleverTouch)

- with a look at exciting plans for 2013 As CleverTouch enters its 5th financial year, it’s a perfect time to stop and reflect. Adam Sharp, CleverTouch Group MD, shares the successes of the past 12 months and his plans for the future. In 2012 a massive achievement for us was being named the fastest growing B2B agency by B2B Marketing and having grown a further 70% in the financial year just ended, things are looking good! This is all down to our customers and we just want to take this opport

March 19, 2013 No Comments Full Story

Joining-up the marketing dots, to see the bigger picture

Joining-up the marketing dots, to see the bigger picture

One of the biggest sources of marketing advantage our clients see is in their ‘time to marketing’. The quicker organisations engage with prospects and customers, the better the chance of upsell and cross-sell. Sometimes this means connecting to other systems outside of the Marketing Automation (MA) and Customer Relationship Management (CRM) universe. For example, for one of our clients (a major PC and Software manufacture), we grab their new customer data from Asia, we auto-configure it i

March 6, 2013 No Comments Full Story

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