Posts Tagged MA
Short campaigns and long sales cycles – something is not adding up
A lesson in campaign planning for marketers is provided by CleverTouch Group MD, Adam Sharp.
Despite all the talk of being strategic, when it comes to measuring campaigns many marketers leave a lot to chance.
Research from SiriusDecisions found that for B2B CMO’s demonstrating ROI was their top concern, yet fewer than 20 per cent say they have the ability to measure it. (Forbes)
To me this is hardly surprising as
May 14, 2013
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- with a look at exciting plans for 2013
As CleverTouch enters its 5th financial year, it’s a perfect time to stop and reflect. Adam Sharp, CleverTouch Group MD, shares the successes of the past 12 months and his plans for the future.
In 2012 a massive achievement for us was being named the fastest growing B2B agency by B2B Marketing and having grown a further 70% in the financial year just ended, things are looking good! This is all down to our customers and we just want to take this opport
March 19, 2013
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One of the biggest sources of marketing advantage our clients see is in their ‘time to marketing’. The quicker organisations engage with prospects and customers, the better the chance of upsell and cross-sell. Sometimes this means connecting to other systems outside of the Marketing Automation (MA) and Customer Relationship Management (CRM) universe.
For example, for one of our clients (a major PC and Software manufacture), we grab their new customer data from Asia, we auto-configure it i
March 6, 2013
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- 10 tips for maximising ROI
According to Gartner, by 2017 CMO’s will spend more on IT than CIO’s. Within the $12bn CRM space, one of the fastest growing segments is the emerging area of Marketing Automation (MA).
MA allows organisations, typically B2B but now increasingly B2C considered purchases and luxury brands, to integrate a number of marketing channels into one platform including email, CRM, web analytics and increasingly social media.
It then enables fully automated
February 22, 2013
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Campaigns don’t have to start and end with an email
Marketers love the efficacies and complexity that a Marketing Automation platform brings, however many are still only using it to send multi-touch email campaigns to prospects, they think every campaign has to begin and end with an email – they’re on autopilot!
Some of our clients are maximising their investment in the platform by thinking up really smart customer engagement workflows and using them to automate communication process
February 14, 2013
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Email marketing through a Marketing Automation (MA) platform has the ability to increase the effectiveness of email campaigns, contributing to the creation of a single view of the customer and providing deeper market insight.
However, we still see instances of the technology helping to make the same ‘batch and blast’ mistakes faster, to a larger audience.
Realising the benefits of MA begins with the creation of carefully crafted campaigns across the marketing plan that seeks to inc
February 6, 2013
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In this blog post Adam Sharp, group MD at CleverTouch outlines three ways in which you can integrate social with Marketing Automation (MA).
“The easiest and simplest form of social media integration to MA is in ‘Share to Social’. We use it extensively and it works too; the ability to forward to a friend is great and adding the share buttons is easy. It evolves the real power from the creative and call to action to the credibility the influencer has with the final recipient. Try it y
January 28, 2013
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With news breaking on the acquisition, CleverTouch's MD, Adam Sharp shares his thoughts.
The price $870m, is a good 40% uplift on their market cap of $617m.
I am a little surprised it is so soon after the IPO, this is a great Christmas bonus for the staff as all their stock will now be fully vested.
At last Marketing Automation (MA) will be embedded into an enterprise technology architecture and no longer just be another departmental point solution. (Some of the MA capabilities are equ
December 20, 2012
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We are often asked; what is the difference between the web tracking and analytics available with Google Analytics (GA), and those provided by a Marketing Automation (MA) platform?
Josh Soffe, Technical Delivery & Support Team Leader at CleverTouch shares his thoughts on both platforms.
Although there is an area of overlap there are fundamental differences in the functionality and capabilities of both technologies.
In the first instance, Google Analytics data is anonymous whereas Mar
November 28, 2012
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Recently, CleverTouch founder Adam Sharp, was invited to present at the Institute of Direct and Digital Marketing’s (IDM) B2B Knowledge and Networking Evening. Hosted at Google’s offices, he was in good company with Mark Emmett, CRM Capability Manager, Sony Professional Solutions Europe also taking to the podium.
The evening’s focus was on lead generation through automation; using short, sharp, client case studies, the aim was to demonstrate how to drive real benefit from technology.
November 14, 2012
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