Posts Tagged Linkedin

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry. With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?

August 3, 2012 No Comments Full Story

Cynics beware! 3 examples of how social media can deliver immediate benefits

Cynics beware! 3 examples of how social media can deliver immediate benefits

I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical. I went digging for some examples of how, with little resource, real, tangible returns could be seen. Here were just three of them witnessed by one particular client: LinkedIn The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan

January 27, 2012 No Comments Full Story

Get it on the blog thingy and Twitter it Darling!

Get it on the blog thingy and Twitter it Darling!

If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction. Start with good content and get social Content is at the heart of a social media strategy so finding a platform to host / publish it on is vital. We recommend you start with a blog, using a platform like WordPress, and once the content is online optimise it for other social media channels or

January 6, 2012 No Comments Full Story

You & Yours, making the most of your LinkedIn individual and company profiles

You & Yours, making the most of your LinkedIn individual and company profiles

LinkedIn has been described as the professional social network but with over 100 million users it is important to remember that its benefits are far more reaching than just a recruitment tool. We recommend that our clients set up a personal and company profile; LinkedIn has recently made changes so that its company pages are not the static profiles they used to be. We’ve put together a short list of best practice tips to consider when setting up individual and company profiles, see below. T

December 19, 2011 No Comments Full Story

Team Hootsuite or Team Tweetdeck?

Team Hootsuite or Team Tweetdeck?

We are often asked, “What is the best social media channel to use” and “What monitoring tool should be used to listen to and respond to what is being said”? The answer is the same as with any other task you undertake, you often need more than one tool for the job and it’s the same with social media. With over 140 million Tweets being sent every day there will always be something new to talk about and it can be hard managing multiple accounts and following various conversations, topi

December 7, 2011 1 Comment Full Story

8 Tips to LinkedIn Networking Success

8 Tips to LinkedIn Networking Success

How a good LinkedIn profile can set graduates off on the right career path The Office for National Statistics (ONS) reported this week that the unemployment rate in 16-24 year old is at 20% The new graduate is finding themselves in a situation where they have the degree, the work experience, the CV and even the suit but no job offers. With thousands of graduates looking for work, and sometimes 100’s of applicants applying for each position, the key to career success is visibility and differen

August 5, 2011 No Comments Full Story

5 takeaways from the Eloqua Experience, London, June 20-21, #EE11EU

5 takeaways from the Eloqua Experience, London, June 20-21, #EE11EU

A slightly delayed look-back on an intense, two-day customer event (involving hundreds of European marketers) lead us to the following conclusions on the Marketing Automation industry: 1. Maturing in adoption - whereas last year many people were still at the visioning or very early adoption phase, this year there seemed to be several practical examples from companies, such as Sony and Colt, showing real business benefits from their adoption of Eloqua, from response rates to a more conj

June 28, 2011 No Comments Full Story

How thought leadership and social media = lead generation

How thought leadership and social media = lead generation

Late last year we kicked off a Twitter campaign to share best practice experience from our marketing automation, data and social media divisions. It offered bite-sized tips across all elements of the marketing mix to drive the adoption of what we call ‘joined-up-marketing’ strategies. Effectively, it provided some guidance how to plan campaigns to maximise their impact on business objectives, and primarily the bottom line. @CleverTouch issued a daily #CTtip to our network of Twitter fo

April 27, 2011 No Comments Full Story