Posts Tagged lead nurturing
According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th
December 6, 2012
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Read just some of our findings on optimising marketing campaigns.
Having recently reviewed results from our marketing automation campaigns (totalling over 13 million recipients) we found a mix of expected, interesting and quirky results.
The study of data over the past three years of client campaigns produced some valuable insights. Here are just a few:
1/ On average, emails sent from women achieve 18 per cent click through rates versus those sent from men (10%).
2/ The thr
October 17, 2012
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We keep talking about 'psychometric marketing' rather than 'buyer personas', with a view to marketers gaining a true understanding of the customer, their attitude and aptitude.
So to provide the 'how' as well as the 'what' and the 'why' here's 7 simple steps to getting there:
1. Define key personas and their pain points - identifying customer issues should be the top priority for marketing
2. Ask relevant questions to develop a basic psychometric profile of your target audience – seek
February 15, 2011
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I read a lot a about Marketers needing to build out their ‘Buyers Personas.’ Who are your prospects, where are they, their titles and roles, the companies they work in, where they live, what motivates them, what are their pain points etc….Some companies even go as far as to give their Buyer Personas names and refer to them as such in building their products.
All laudable stuff, but it is largely one-dimensional in its approach, it doesn’t really go the whole hog of addressing motivati
February 2, 2011
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