Posts Tagged lead nurturing

Networking is better when you’re more joined-up

Networking is better when you're more joined-up

It’s that time of year when organisations are considering running a networking event, seminar or breakfast briefing, and begin to plan marketing activities for when the summer holidays are finally over – cue a collective sigh of relief Therefore, the value of face to face events and their ROI might come into question. When we offer our customers advice on this matter, we tend to say that the success of the event relies on how well connected the attendees are but not in the way you might b

August 15, 2013 No Comments Full Story

Intelligent SaaS apps: the missing part in your marketing toolbox

Intelligent SaaS apps: the missing part in your marketing toolbox

Following the launch of Gumbyte last month, product director, Nathan Windle, provides further insight into the company and shares some new details of the company’s first app – CrowdVu. A bit of an introduction Regular readers of this blog may already be familiar with CleverTouch, but for the benefit of new readers, it is Europe’s most advanced and respected enabler of marketing automation (MA) technologies. Since its inception in 2009 it has provided best practice joined-up marketing ser

July 22, 2013 No Comments Full Story

Social media, MA and demand generation: a joined-up marketing approach to lead nurturing

Social media, MA and demand generation:  a joined-up marketing approach to lead nurturing

According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th

December 6, 2012 No Comments Full Story

When it comes to campaigns, ‘sender gender’ matters

When it comes to campaigns, ‘sender gender’ matters

Read just some of our findings on optimising marketing campaigns.   Having recently reviewed results from our marketing automation campaigns (totalling over 13 million recipients) we found a mix of expected, interesting and quirky results. The study of data over the past three years of client campaigns produced some valuable insights.  Here are just a few: 1/ On average, emails sent from women achieve 18 per cent click through rates versus those sent from men (10%). 2/ The thr

October 17, 2012 No Comments Full Story

Your psychometric marketing toolkit

Your psychometric marketing toolkit

We keep talking about 'psychometric marketing' rather than 'buyer personas', with a view to marketers gaining a true understanding of the customer, their attitude and aptitude. So to provide the 'how' as well as the 'what' and the 'why' here's 7 simple steps to getting there: 1. Define key personas and their pain points - identifying customer issues should be the top priority for marketing 2. Ask relevant questions to develop a basic psychometric profile of your target audience – seek

February 15, 2011 No Comments Full Story

Forget Buyer Personas, think Psychometric Marketing

Forget Buyer Personas, think Psychometric Marketing

I read a lot a about Marketers needing to build out their ‘Buyers Personas.’ Who are your prospects, where are they, their titles and roles, the companies they work in, where they live, what motivates them, what are their pain points etc….Some companies even go as far as to give their Buyer Personas names and refer to them as such in building their products. All laudable stuff, but it is largely one-dimensional in its approach, it doesn’t really go the whole hog of addressing motivati

February 2, 2011 No Comments Full Story