Posts Tagged joined-up marketing
Short campaigns and long sales cycles – something is not adding up
A lesson in campaign planning for marketers is provided by CleverTouch Group MD, Adam Sharp.
Despite all the talk of being strategic, when it comes to measuring campaigns many marketers leave a lot to chance.
Research from SiriusDecisions found that for B2B CMO’s demonstrating ROI was their top concern, yet fewer than 20 per cent say they have the ability to measure it. (Forbes)
To me this is hardly surprising as
May 14, 2013
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- with a look at exciting plans for 2013
As CleverTouch enters its 5th financial year, it’s a perfect time to stop and reflect. Adam Sharp, CleverTouch Group MD, shares the successes of the past 12 months and his plans for the future.
In 2012 a massive achievement for us was being named the fastest growing B2B agency by B2B Marketing and having grown a further 70% in the financial year just ended, things are looking good! This is all down to our customers and we just want to take this opport
March 19, 2013
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One of the biggest sources of marketing advantage our clients see is in their ‘time to marketing’. The quicker organisations engage with prospects and customers, the better the chance of upsell and cross-sell. Sometimes this means connecting to other systems outside of the Marketing Automation (MA) and Customer Relationship Management (CRM) universe.
For example, for one of our clients (a major PC and Software manufacture), we grab their new customer data from Asia, we auto-configure it i
March 6, 2013
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As Christmas and the New Year approaches everyone seems to put on their clairvoyance hat and begins to predict the coming year. But we believe that before you can look to the future, you need to reflect on the past and use it to identify trends.
So, in light of this, CleverTouch Group MD Adam Sharp recaps on a year that saw a summer of great sporting achievements in spite of the rain, continued austerity measures and some exciting technological advances.
Enjoy the read and do add the big b
December 21, 2012
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According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th
December 6, 2012
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In the lead up to CleverTouch launching its Citizenship policy, Group MD, Adam Sharp, shares his philosophy of business.
“At business school they teach you success is all about shareholder satisfaction and maximising their return on investment, the Venture Capitalists tell you it is all about the earn out; far better to be Glengarry Glen Ross than Jerry Maguire.
This might have been fine in the 80’s and again in the 00’s, but it all seems so short-termist and one dimensional
October 26, 2012
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Read just some of our findings on optimising marketing campaigns.
Having recently reviewed results from our marketing automation campaigns (totalling over 13 million recipients) we found a mix of expected, interesting and quirky results.
The study of data over the past three years of client campaigns produced some valuable insights. Here are just a few:
1/ On average, emails sent from women achieve 18 per cent click through rates versus those sent from men (10%).
2/ The thr
October 17, 2012
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This week we announced the acquisition of marketing automation value added reseller, Pipedream Marketing. Phil Ball, newly appointed Business Director at CleverTouch shares his thoughts and insights on the merger in a short Q&A.
How did you meet CleverTouch? Pipedream has worked with CleverTouch for a number of years and I have personally known the founders, Adam and Nick, even before founding Pipedream.
How did the merger come about? As clients realise the true benefits of marketi
October 1, 2012
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Today we held a webinar with Eloqua, discussing how social media is becoming an integral part of Marketing Automation (MA) and email marketing campaigns. Marketers who miss the integration opportunity, are missing out on some of the killer benefits.
So what is the role of social media in demand generation?
Well demand generation and marketing as a whole is so much more than sales and lead generation promotional activity. It’s about engagement and interaction between customers and your br
September 13, 2012
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Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach
Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself.
It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark
August 28, 2012
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