Posts Tagged joined-up marketing

End-user review: Make a Ping test your semi-annual habit

End-user review: Make a Ping test your semi-annual habit

Adam Sharp, CleverTouch Group MD reflects on the amount of poor data out there that is costing companies fortunes and damaging their marketing campaigns. There is however one solution, he discusses. It is still really surpassing just how bad most organisations’ data is. Did you know that most organisations’ data decays at 2.5-5 per cent a month? And even when you hit the ‘SEND’ button, do you really know how many are delivered? Do you know how many have ‘left the building?’

July 24, 2014 No Comments Full Story

50 shades of pink – why people are at the heart of CleverTouch success

50 shades of pink – why people are at the heart of CleverTouch success

50 people can do some amazing things. Take the Argonauts that left to search for the Golden Fleece, they were 50 heroes, and five years in at over 50 employees CleverTouch Group MD, Adam Sharp, reflects on some of our achievements and what he has learnt since launching the company.  Positioning and not content is everything – but it is ok to refine it. When we started we were all about joined-up-marketing. Now, as we have larger and more ambitious customers, and the Marketing Automation s

June 10, 2014 No Comments Full Story

The shift from Marketing Automation to Marketing Cloud

The shift from Marketing Automation to Marketing Cloud

CMOs and marketing professionals alike have increasingly began to see the benefits of using a marketing automation (MA) platform which can provide everything a marketer needs: email, social, analytics, lead management, and more. However, we’ve noticed in the past 18 months or so that MA platform providers, like Oracle and Marketo, have been moving away from this notion of a MA platform to a ‘Marketing Cloud’. What’s in a name? The growth in the consumerisation of IT holds some powe

March 31, 2014 No Comments Full Story

10 ways to optimise your email content

10 ways to optimise your email content

No matter if you are about to embark on your first marketing automation (MA) campaign, or whether you are a seasoned user, you’re likely considering how you can optimise your campaign results and in so doing the potential return to the business. There are a number of ways this can be achieved, from optimising emails for mobile, through to design and content. Below, Jane Allan, Client Services Director here at CleverTouch shares her top 10 tips for writing email content based on our expe

February 18, 2014 No Comments Full Story

If 2014 is the year of mobile – make sure your email content is optimised

If 2014 is the year of mobile – make sure your email content is optimised

It’s looking like 2014 really is the ‘year of mobile’, but that’s also what we thought last year and the previous two or three years before that. So what is it that will make 2014 the year mobile finally takes centre stage and why is important for marketers? There have been a few recent announcements that have caught our attention and made us think that 2014 really is the year for mobile: Research from Litmus found that 51 per cent of email is now opened on a mobile device In-Ap

February 5, 2014 No Comments Full Story

2014: the year marketing becomes a change maker

2014: the year marketing becomes a change maker

Six steps for driving organisational change from within the marketing department As the festival season, marketing and music alike, draws to a close we are left reflecting on what the rest of the year will hold, and what the priorities for 2014 should be. At Econsultancy’s funnel event, part of its Festival of Marketing, Adam Sharp, CleverTouch Group MD, shone a light on what CEOs believe marketing’s role is with the most important point being: CEOs believe it’s marketing’s responsibili

October 10, 2013 No Comments Full Story

Networking is better when you’re more joined-up

Networking is better when you're more joined-up

It’s that time of year when organisations are considering running a networking event, seminar or breakfast briefing, and begin to plan marketing activities for when the summer holidays are finally over – cue a collective sigh of relief Therefore, the value of face to face events and their ROI might come into question. When we offer our customers advice on this matter, we tend to say that the success of the event relies on how well connected the attendees are but not in the way you might b

August 15, 2013 No Comments Full Story

Sales and marketing: the fall of the last departmental bastions of major technology investment

Sales and marketing: the fall of the last departmental bastions of major technology investment

In B2B Marketing’s latest report, Best Practice Guide on Sales Enablement, CleverTouch’s group managing director Adam Sharp discussed the changing face of marketing and the move into a world in which marketing technology is embraced. “The reality is the world has changed. It is not just about the brands anymore, it is about brand engagement and the exchange of ideas and thinking – the real engagement opportunity is through digital experiences that could reinforce the brand.” Ada

July 31, 2013 No Comments Full Story

Intelligent SaaS apps: the missing part in your marketing toolbox

Intelligent SaaS apps: the missing part in your marketing toolbox

Following the launch of Gumbyte last month, product director, Nathan Windle, provides further insight into the company and shares some new details of the company’s first app – CrowdVu. A bit of an introduction Regular readers of this blog may already be familiar with CleverTouch, but for the benefit of new readers, it is Europe’s most advanced and respected enabler of marketing automation (MA) technologies. Since its inception in 2009 it has provided best practice joined-up marketing ser

July 22, 2013 No Comments Full Story

Stop Press: Content isn’t King, it’s a tactic

Stop Press: Content isn’t King, it’s a tactic

Comms strategy is king. Long live the king. Adam Sharp, CleverTouch Group MD, disputes that old and well-loved adage ‘content is king’.  I do tend to cringe when I hear the phrase ‘content is king’. It really isn’t, never has been, never will be. It is only king according to creative agencies who want to churn even more stuff out - more stuff no one will read; after all they have a vested interest… kerching, kerching.  The reality is most marketing departments have more

July 11, 2013 No Comments Full Story

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