Posts Tagged inbound marketing

Six ways MA changes the way Marketing Managers work today

Six ways MA changes the way Marketing Managers work today

CleverTouch founder Adam Sharp looks at how marketing automation has transformed the job of the modern Marketing Manager. The idea of quarterly campaigns is replaced with continuous campaign Because the technology wasn’t there, Marketers have in the past had to be very tactical in their campaign activity. They focussed on the need to be creative, and hence over-focussed on brand and imagery to the detriment of the customer experience and journey. With programme-oriented and automated

September 9, 2014 No Comments Full Story

What are the challenges facing marketers and how can technology help?

What are the challenges facing marketers and how can 	technology help?

The mantra of marketers should be to reduce the number of marketing silos – just one piece of advice to come from Adam Sharp, CleverTouch Group MD, at the Technology Marketers Meetup Group. Adam was invited to sit on the panel, which was arranged by BrightTALK and sponsored by Spiceworks alongside John Watton of Adobe, Gavin Scothern of DWA and Jamie Cowper of NokNok Labs. The panel, chaired by Lindley Gooden MD at Green Screen, and audience discussed the challenges facing technology m

April 15, 2014 No Comments Full Story

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

If 2014 is the year of mobile – make sure your email content is optimised

If 2014 is the year of mobile – make sure your email content is optimised

It’s looking like 2014 really is the ‘year of mobile’, but that’s also what we thought last year and the previous two or three years before that. So what is it that will make 2014 the year mobile finally takes centre stage and why is important for marketers? There have been a few recent announcements that have caught our attention and made us think that 2014 really is the year for mobile: Research from Litmus found that 51 per cent of email is now opened on a mobile device In-Ap

February 5, 2014 No Comments Full Story

Data holds the key to starting your 2014 campaign with a bang

Data holds the key to starting your 2014 campaign with a bang

Many factors contribute to a business' success or failure; however, one resource that can have a dramatic effect on sales and marketing is a company’s contact database. CrowdVu, a spin-out from the CleverTouch Group, understands this and knows that all a true marketer really wants is a database full of highly-targeted, opted-in prospects. Having such a resource enables both sales and marketing teams to contact potential contacts with a high level of accuracy, and therefore increased engag

January 16, 2014 No Comments Full Story

Stop Press: Content isn’t King, it’s a tactic

Stop Press: Content isn’t King, it’s a tactic

Comms strategy is king. Long live the king. Adam Sharp, CleverTouch Group MD, disputes that old and well-loved adage ‘content is king’.  I do tend to cringe when I hear the phrase ‘content is king’. It really isn’t, never has been, never will be. It is only king according to creative agencies who want to churn even more stuff out - more stuff no one will read; after all they have a vested interest… kerching, kerching.  The reality is most marketing departments have more

July 11, 2013 No Comments Full Story

Want more social intelligence – there’s an app for that!

Want more social intelligence – there’s an app for that!

Adam Sharp, CleverTouch Group MD introduces new spin-out company, Gumbyte. Regular readers of this blog will already be aware of CrowdVu, a social intelligence application; today we announce that CrowdVu is the first of three products in development by Gumbyte. So what is Gumbyte? Gumbyte is a spin out company from CleverTouch that will focus on developing intelligent and easy to use SaaS (Software as a Service) applications. These apps will directly respond to the needs of those responsi

June 18, 2013 No Comments Full Story

5 reasons to embrace social from the #b2bevents social media seminar

5 reasons to embrace social from the #b2bevents social media seminar

Last week we attended and spoke at the B2Bmarketing events (#b2bevents) seminar on social media measurement. A strong speaker line-up reinforced at least 5 reasons to embrace social from a b2b perspective. Ironically they also seem to be the areas that marketers fear most (or are least certain about): 1/ join the conversation, customers like it, and it can massively assist with customer service 2/ it's a really useful channel for product testing and customer feedback on how companie

February 21, 2011 No Comments Full Story

Marketing 2011: our survey says…

Marketing 2011: our survey says…

For those of you reviewing 2011 plans right now, we asked a few senior marketing directors “what are your marketing considerations for 2011”? Unusually no single answer was the same, a PR person’s nightmare, so we won’t even try to spin the answers. Rather, here are just a choice excerpts to provide some insight to areas of focus next year: “If you don’t know your customers and prospects, their interests, pain points and needs – how can you build a professional relationship w

January 4, 2011 No Comments Full Story

How B2B marketing has evolved (and why the joined-up-marketing blog)

How B2B marketing has evolved (and why the joined-up-marketing blog)

In the early 1990s when Nick and I both started out in B2B marketing we were both at IBM and life was easy: outbound and offline, Marketing 1.0. Brand consistency was a big thing, Intel Inside was quoted ad-nausium and the hot business books were Technobrands by Chuck Pettis, Competing for the Future by Gary Hamel and C.K. Prahalad and thanks to The Loyalty Effect by Frederick Reichheld, loyalty programmes and incentives were the hot tick in marketing. In larger organisations marketing a

November 26, 2010 No Comments Full Story