Posts Tagged inbound marketing
Last week we attended and spoke at the B2Bmarketing events (#b2bevents) seminar on social media measurement.
A strong speaker line-up reinforced at least 5 reasons to embrace social from a b2b perspective. Ironically they also seem to be the areas that marketers fear most (or are least certain about):
1/ join the conversation, customers like it, and it can massively assist with customer service
2/ it's a really useful channel for product testing and customer feedback on how companie
February 21, 2011
No Comments Full Story
For those of you reviewing 2011 plans right now, we asked a few senior marketing directors “what are your marketing considerations for 2011”?
Unusually no single answer was the same, a PR person’s nightmare, so we won’t even try to spin the answers. Rather, here are just a choice excerpts to provide some insight to areas of focus next year:
“If you don’t know your customers and prospects, their interests, pain points and needs – how can you build a professional relationship w
January 4, 2011
No Comments Full Story
In the early 1990s when Nick and I both started out in B2B marketing we were both at IBM and life was easy: outbound and offline, Marketing 1.0.
Brand consistency was a big thing, Intel Inside was quoted ad-nausium and the hot business books were Technobrands by Chuck Pettis, Competing for the Future by Gary Hamel and C.K. Prahalad and thanks to The Loyalty Effect by Frederick Reichheld, loyalty programmes and incentives were the hot tick in marketing. In larger organisations marketing a
November 26, 2010
No Comments Full Story
