Those who are regular readers of this blog may remember last year CleverTouch Group MD, Adam Sharp shared his view on the purpose of the company and how that now resonates in CleverTouch’s newly defined purpose statement. In this blog post, Adam explains how we have moved from having a purpose to defining a citizenship policy within CleverTouch and how this is helping to shape our company culture. “Just being nice, honest (even green) with good professional values is no longer enough. Carbo
Posts Tagged IDM
Recently, CleverTouch founder Adam Sharp, was invited to present at the Institute of Direct and Digital Marketing’s (IDM) B2B Knowledge and Networking Evening. Hosted at Google’s offices, he was in good company with Mark Emmett, CRM Capability Manager, Sony Professional Solutions Europe also taking to the podium. The evening’s focus was on lead generation through automation; using short, sharp, client case studies, the aim was to demonstrate how to drive real benefit from technology.
Why engagement is about personality and process – stats (or facts?) from the IDM conference 18 May 2011
Yesterday’s soundbite of the day from the Institute of Direct and Digital Marketing B2B event had to be “Sales is a one night stand; marketing is an ongoing relationship”. What was evident in a forum discussing ‘Understanding and Engaging Customer 2.0’ is that: a/ there is an increasing debate about the value that marketing can bring to sales now it’s not all about ‘creativity and brand’, and b/ if marketing is to prove its value, customer engagement will be driven incre