Posts Tagged Hubspot
Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach
Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself.
It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark
August 28, 2012
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1. Ban spreadsheets from your marketing function
Most marketers went into marketing because they liked the variety of customer environment, the mix between art and science, the educational enjoyment and stimulation of an ever changing environment and skills set. The problem is most marketers spend 30% of their time spreadsheet juggling and undertaking forensic lead analysis. So what’s the answer?
We think you need to do 2 things:-
1. Ban spreadsheets in the marketing process (we have- and
March 25, 2011
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The sun is out and the daffodils are up but have you done enough this winter to see the fruit of your marketing activity? Moving away from the redundant ‘spray and pray’ approach, and focusing on engaging with your audience, can help drive prospects through the pipeline and increase your ROI.
1. Implement a nurture campaign
A nurture campaign enables you to stay in touch with your prospects and customers at regular intervals, cultivating the relationship and increasing sales. It can inclu
March 18, 2011
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