Posts Tagged Hubspot

Introducing the hottest star in town

Introducing the hottest star in town

A guide to Marketing Automation Despite Marketing Automation (MA) becoming a more well-known marketing activity - with 40 per cent year or year growth - we still find that there is a lot of confusion over its benefits and why it is different to email marketing. In our experience, customers have identified that the way they currently use email marketing is not driving the results they’d like to see, and although they may have MA within their periphery they lack clarity and understanding. Th

September 9, 2013 No Comments Full Story

What’s in a name? That which we call marketing automation

What's in a name? That which we call marketing automation

     Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself. It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark

August 28, 2012 1 Comment Full Story

6 things Marketers must do to make their marketing more exciting, relevant and career enhancing

6 things Marketers must do to make their marketing more exciting, relevant and career enhancing

1. Ban spreadsheets from your marketing function Most marketers went into marketing because they liked the variety of customer environment, the mix between art and science, the educational enjoyment and stimulation of an ever changing environment and skills set. The problem is most marketers spend 30% of their time spreadsheet juggling and undertaking forensic lead analysis. So what’s the answer? We think you need to do 2 things:- 1. Ban spreadsheets in the marketing process (we have- and

March 25, 2011 No Comments Full Story

Will your pipeline blossom this spring? 5 tips to engaging your audience

Will your pipeline blossom this spring? 5 tips to engaging your audience

The sun is out and the daffodils are up but have you done enough this winter to see the fruit of your marketing activity? Moving away from the redundant ‘spray and pray’ approach, and focusing on engaging with your audience, can help drive prospects through the pipeline and increase your ROI. 1. Implement a nurture campaign A nurture campaign enables you to stay in touch with your prospects and customers at regular intervals, cultivating the relationship and increasing sales. It can inclu

March 18, 2011 No Comments Full Story