Posts Tagged google

Who wins: Marketing Automation vs. Google Analytics?

Who wins: Marketing Automation vs. Google Analytics?

We are often asked; what is the difference between the web tracking and analytics available with Google Analytics (GA), and those provided by a Marketing Automation (MA) platform? Josh Soffe, Senior Technical Services Manager at CleverTouch Marketing shares his thoughts on both platforms. Although there is an area of overlap there are fundamental differences in the functionality and capabilities of both technologies. In the first instance, Google Analytics data is anonymous whereas Mar

November 28, 2012 No Comments Full Story

How B2B marketing has evolved (and why the joined-up-marketing blog)

How B2B marketing has evolved (and why the joined-up-marketing blog)

In the early 1990s when Nick and I both started out in B2B marketing we were both at IBM and life was easy: outbound and offline, Marketing 1.0. Brand consistency was a big thing, Intel Inside was quoted ad-nausium and the hot business books were Technobrands by Chuck Pettis, Competing for the Future by Gary Hamel and C.K. Prahalad and thanks to The Loyalty Effect by Frederick Reichheld, loyalty programmes and incentives were the hot tick in marketing. In larger organisations marketing a

November 26, 2010 No Comments Full Story