Posts Tagged Facebook

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

Team Hootsuite or Team Tweetdeck?

Team Hootsuite or Team Tweetdeck?

We are often asked, “What is the best social media channel to use” and “What monitoring tool should be used to listen to and respond to what is being said”? The answer is the same as with any other task you undertake, you often need more than one tool for the job and it’s the same with social media. With over 140 million Tweets being sent every day there will always be something new to talk about and it can be hard managing multiple accounts and following various conversations, topi

December 7, 2011 1 Comment Full Story

5 takeaways from the Eloqua Experience, London, June 20-21, #EE11EU

5 takeaways from the Eloqua Experience, London, June 20-21, #EE11EU

A slightly delayed look-back on an intense, two-day customer event (involving hundreds of European marketers) lead us to the following conclusions on the Marketing Automation industry: 1. Maturing in adoption - whereas last year many people were still at the visioning or very early adoption phase, this year there seemed to be several practical examples from companies, such as Sony and Colt, showing real business benefits from their adoption of Eloqua, from response rates to a more conj

June 28, 2011 No Comments Full Story