In a packed room at The Brewery, on Thursday 16th May, over coffee and bacon sandwiches, we discussed with fellow marketers the ways in which digital marketing can be optimised to increase revenue. The event speakers were Paul Smith, marketing veteran and Adam Sharp, CleverTouch Group MD. Following a brief introduction from Paul Lee of Eloqua; Paul Smith, began by reminding attendees that, “strategy drives tactics,” and highlighting the need for a digital marketing strategy. Paul s
Posts Tagged events
CleverTouch provides best practice advice on integrating marketing activities and channels In B2B Marketing’s latest report, Online Events: Best Practice Guide Adam Sharp, managing director at CleverTouch, explains why the idea of integrating marketing activities and channels is to compile a holistic marketing strategy. “The strategy should take into account the various ways in which your intended audience receive your message. From here, it’s important to map out the relevant activity
2 half-day events in conjunction with Pardot We’re delighted to have been asked to contribute to Pardot’s Marketing Automation seminar series in June, at two half-day events in Bracknell (June 22nd), and in central London (June 23rd). The seminars will cover topics such as “Marketing Automation best practice and practical case studies” and “How to make Marketing Automation work for your business”, rounded off with a panel discussion hosted by Joel Harrison, editor of B2BM
I recently answered a question regarding the value of Twitter for marketers at events, and whether we should use the channel at the expense of face-to-face. Yes of course marketers should tweet at events. It’s a bit like asking if they should carry business cards or wear a name badge. It’s rapidly becoming the best way to connect pre, during or post show; especially by following the hashtag, to see what everybody else is up to, give them an insight to your company, and share updates.