It’s that time of year when organisations are considering running a networking event, seminar or breakfast briefing, and begin to plan marketing activities for when the summer holidays are finally over – cue a collective sigh of relief Therefore, the value of face to face events and their ROI might come into question. When we offer our customers advice on this matter, we tend to say that the success of the event relies on how well connected the attendees are but not in the way you might b
Posts Tagged events
In our organisation, over the last four years we have hired 10 graduates straight out of university including hiring those who have completed a successful placement with us. As a small growing business, we find that graduates have a lot to offer, and if you can afford the time to invest in them, they offer a lot back to the organisation; Drive, enthusiasm and a great willingness to learn new skills Loyalty Fresh skills and ideas Today we are attending the Graduate Fair at Southampt
In a packed room at The Brewery, on Thursday 16th May, over coffee and bacon sandwiches, we discussed with fellow marketers the ways in which digital marketing can be optimised to increase revenue. The event speakers were Paul Smith, marketing veteran and Adam Sharp, CleverTouch Group MD. Following a brief introduction from Paul Lee of Eloqua; Paul Smith, began by reminding attendees that, “strategy drives tactics,” and highlighting the need for a digital marketing strategy. Paul s
CleverTouch provides best practice advice on integrating marketing activities and channels In B2B Marketing’s latest report, Online Events: Best Practice Guide Adam Sharp, managing director at CleverTouch, explains why the idea of integrating marketing activities and channels is to compile a holistic marketing strategy. “The strategy should take into account the various ways in which your intended audience receive your message. From here, it’s important to map out the relevant activity
2 half-day events in conjunction with Pardot We’re delighted to have been asked to contribute to Pardot’s Marketing Automation seminar series in June, at two half-day events in Bracknell (June 22nd), and in central London (June 23rd). The seminars will cover topics such as “Marketing Automation best practice and practical case studies” and “How to make Marketing Automation work for your business”, rounded off with a panel discussion hosted by Joel Harrison, editor of B2BM
I recently answered a question regarding the value of Twitter for marketers at events, and whether we should use the channel at the expense of face-to-face. Yes of course marketers should tweet at events. It’s a bit like asking if they should carry business cards or wear a name badge. It’s rapidly becoming the best way to connect pre, during or post show; especially by following the hashtag, to see what everybody else is up to, give them an insight to your company, and share updates.