Posts Tagged event

Marketing automation and the North-South divide: same challenges, different platforms

Marketing automation and the North-South divide: same challenges, different platforms

This week CleverTouch group MD, Adam Sharp made the trip up from Alresford to Glasgow to speak at McRae and Company’s event, ‘Make Marketing deliver on the bottom line’. The event was one of three hosted in Glasgow and Edinburgh by McRae and Company addressing how new digital tools, such as marketing automation, are transforming businesses. Adam was joined by Mathew Sweezey, Manager of Marketing Research and Education at Pardot, who showcased winning strategies that are deployed by US c

October 25, 2013 No Comments Full Story

2014: the year marketing becomes a change maker

2014: the year marketing becomes a change maker

Six steps for driving organisational change from within the marketing department As the festival season, marketing and music alike, draws to a close we are left reflecting on what the rest of the year will hold, and what the priorities for 2014 should be. At Econsultancy’s funnel event, part of its Festival of Marketing, Adam Sharp, CleverTouch Group MD, shone a light on what CEOs believe marketing’s role is with the most important point being: CEOs believe it’s marketing’s responsibili

October 10, 2013 No Comments Full Story

Eloqua is growing its customer base and CleverTouch clients VMware and PayPal demonstrate why

Eloqua is growing its customer base and CleverTouch clients VMware and PayPal demonstrate why

It’s amazing to see the growth Eloqua has experienced in EMEA with over 200 logos in Europe, half of which are in the UK. Eloqua’s acquisition by Oracle will not only see continued growth in Europe, beyond a focus in the UK and Germany, but also a future in the enterprise B2C as well as B2B space, where it has traditionally played. In fact, since acquisition Eloqua has grown revenues by 20-30 per cent. It’s great to see partners such a key part of this growth, with 35 per cent through p

July 4, 2013 No Comments Full Story

Top tips for today’s graduate job seeker

Top tips for today’s graduate job seeker

In our organisation, over the last four years we have hired 10 graduates straight out of university including hiring those who have completed a successful placement with us. As a small growing business, we find that graduates have a lot to offer, and if you can afford the time to invest in them, they offer a lot back to the organisation; Drive, enthusiasm and a great willingness to learn new skills Loyalty Fresh skills and ideas Today we are attending the Graduate Fair at Southampt

June 12, 2013 1 Comment Full Story

Your digital marketing strategy for 2015 and beyond

Your digital marketing strategy for 2015 and beyond

In a packed room at The Brewery, on Thursday 16th May, over coffee and bacon sandwiches, we discussed with fellow marketers the ways in which digital marketing can be optimised to increase revenue. The event speakers were Paul Smith, marketing veteran and Adam Sharp, CleverTouch Group MD. Following a brief introduction from Paul Lee of Eloqua; Paul Smith, began by reminding attendees that, “strategy drives tactics,” and highlighting the need for a digital marketing strategy. Paul s

May 22, 2013 No Comments Full Story

CleverTouch at Swiss Online Marketing with Eloqua

CleverTouch at Swiss Online Marketing with Eloqua

Donald Stewart, managing director for CleverTouch Central Europe talks about our attendance at Swiss Online Marketing We are excited to be participating alongside Eloqua at Switzerland’s premiere exhibition for digital marketing in Zurich on 14th – 15th March. This is the 4th edition of the increasingly popular show, Swiss Online Marketing. As we have just opened our first European office in Neuchatel, Switzerland it makes perfect sense to attend the show and let Swiss companies know abou

March 14, 2012 No Comments Full Story

Camaraderie & competition at the CleverTouch golf day

Camaraderie & competition at the CleverTouch golf day

CleverTouch held its annual golf day last week Wednesday 5th October where company representatives, business partners and clients played the 18 hole course at Wokefield Park in Berkshire kindly sponsored by Silverpop. On arrival, a welcome buffet greeted our guests, after lots of chatting and networking, the first Stableford four ball teed off at 12.30pm. Although the sun was shining, there was a fair breeze on the course which led to some very interesting shots (of golf, that is) followed by

October 10, 2011 No Comments Full Story

See you at TFM&A 2011?

See you at TFM&A 2011?

CleverTouch is exhibiting again at TFM&A this year, stand H8. Last year we made many good marketing friends, so we are hoping 2011 will continue the trend. This year we are running a free clinic for those of you who might be interested in knowing how to... ...stop 45% leads leaking between marketing and sales ...clean up 55% of your CRM data, which is inaccurate ...optimise your marketing campaigns to increase response rates by 300% ...work out which of your social med

February 9, 2011 No Comments Full Story