Posts Tagged Eloqua
With news breaking on the acquisition, CleverTouch's MD, Adam Sharp shares his thoughts.
The price $870m, is a good 40% uplift on their market cap of $617m.
I am a little surprised it is so soon after the IPO, this is a great Christmas bonus for the staff as all their stock will now be fully vested.
At last Marketing Automation (MA) will be embedded into an enterprise technology architecture and no longer just be another departmental point solution. (Some of the MA capabilities are equ
December 20, 2012
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According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th
December 6, 2012
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Today we held a webinar with Eloqua, discussing how social media is becoming an integral part of Marketing Automation (MA) and email marketing campaigns. Marketers who miss the integration opportunity, are missing out on some of the killer benefits.
So what is the role of social media in demand generation?
Well demand generation and marketing as a whole is so much more than sales and lead generation promotional activity. It’s about engagement and interaction between customers and your br
September 13, 2012
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Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach
Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself.
It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark
August 28, 2012
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Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry.
With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?
August 3, 2012
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As long-time users of both the Eloqua and platforms, CleverTouch has a unique ability of operating a social media and inbound marketing division that integrates with the marketing automation division and platforms. Our team of experts and real thought leaders in this space have been instrumental in driving lead generation and thought leadership (2 of the 5 reasons for social media) through social media for many European and global customers.
We have helped a tech company build a community of
May 23, 2012
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- CleverTouch Group MD, Adam Sharp shares his insights from this year’s conference
Eloqua Experience 2012 came to a close yesterday. I hope all those that attended, stopped by our booth and picked up a free gift to ‘give your social interactions a clever touch.’
This year, we were introduced to the first European Markie awards, a huge congratulations to this year’s winners; Sony, McAfee, Swiss Post Solutions and Concur.
A social buzz
A strong emphasis was placed on the evol
May 18, 2012
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Donald Stewart, managing director for CleverTouch Central Europe talks about our attendance at Swiss Online Marketing
We are excited to be participating alongside Eloqua at Switzerland’s premiere exhibition for digital marketing in Zurich on 14th – 15th March. This is the 4th edition of the increasingly popular show, Swiss Online Marketing. As we have just opened our first European office in Neuchatel, Switzerland it makes perfect sense to attend the show and let Swiss companies know abou
March 14, 2012
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The most influential players and thought leaders in marketing automation in EMEA will once again be gathering in London to attend the 3rd annual Eloqua Experience Europe (#EE12EU).
As one of the recognised leaders in the enterprise marketing automation space, we’re keen to hear what their update will include when we attend the conference later this year.
We asked our team, what they hope to take away from Eloqua Experience Europe 2012? Here is our list:
Confirmation that Eloqua is EU
January 20, 2012
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The Information Commissioners’ Office (ICO) has stated it will give organisations 12 months to get their house in order. The reality is that most of the well-known internet browsers have this cookie safe mode already built into their platforms and will give individuals the ability to opt-in or opt-out of having a cookie placed on the users machine.
So without doing too much, most marketers will be fine. Furthermore, most, if not all, leading marketing application providers that use cookies
September 19, 2011
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