Posts Tagged Eloqua

Six ways MA changes the way Marketing Managers work today

Six ways MA changes the way Marketing Managers work today

CleverTouch founder Adam Sharp looks at how marketing automation has transformed the job of the modern Marketing Manager. The idea of quarterly campaigns is replaced with continuous campaign Because the technology wasn’t there, Marketers have in the past had to be very tactical in their campaign activity. They focussed on the need to be creative, and hence over-focussed on brand and imagery to the detriment of the customer experience and journey. With programme-oriented and automated

September 9, 2014 No Comments Full Story

How Oracle, Salesforce.com and IBM are fuelling the marketing automation revolution

How Oracle, Salesforce.com and IBM are fuelling the marketing automation revolution

In the technology adoption lifecycle, marketing automation platforms were quick to cross the chasm. No longer solely the remit of innovators and early adopters, the past 18 months have seen the acquisition of three of the major players in MA: late 2012 saw Oracle buy Eloqua, and global cloud computing giant Salesforce.com acquiring Pardot exactly a year ago. Most recently, IBM has followed suit with their acquisition of Silverpop, adding the MA platform to their growing ecosystem of “Smarter C

August 11, 2014 No Comments Full Story

How to implement Marketing Automation in the real world

How to implement Marketing Automation in the real world

We recently invited marketing professionals to attend the second in our series of briefings on getting the most out of Marketing Automation (MA), #CTexp14. We were joined by MA vendor Oracle/Eloqua and customers PE International and VMware who each shared their experience and expertise of using MA. We’ve included below a few key points from the presentations to provide you with some great Marketing Automation advice. After grabbing a bacon buttie and a coffee our Group MD, Adam Sharp, kicke

July 4, 2014 No Comments Full Story

Marketing Automation: the good, the bad and the growing

Marketing Automation: the good, the bad and the growing

In our recent blog post Introducing the hottest star in town we discuss the key benefits and features of Marketing Automation (MA), and how it differs from an email platform. However, once the capabilities of MA have been understood the next important step is choosing the correct vendor for your needs – as detailed in Marketing Automation: the definitive guide This is where we feel that we set ourselves apart from the competition, because, like Switzerland, we pride ourselves on our independ

December 17, 2013 No Comments Full Story

Introducing the hottest star in town

Introducing the hottest star in town

A guide to Marketing Automation Despite Marketing Automation (MA) becoming a more well-known marketing activity - with 40 per cent year or year growth - we still find that there is a lot of confusion over its benefits and why it is different to email marketing. In our experience, customers have identified that the way they currently use email marketing is not driving the results they’d like to see, and although they may have MA within their periphery they lack clarity and understanding. Th

September 9, 2013 No Comments Full Story

Eloqua is growing its customer base and CleverTouch clients VMware and PayPal demonstrate why

Eloqua is growing its customer base and CleverTouch clients VMware and PayPal demonstrate why

It’s amazing to see the growth Eloqua has experienced in EMEA with over 200 logos in Europe, half of which are in the UK. Eloqua’s acquisition by Oracle will not only see continued growth in Europe, beyond a focus in the UK and Germany, but also a future in the enterprise B2C as well as B2B space, where it has traditionally played. In fact, since acquisition Eloqua has grown revenues by 20-30 per cent. It’s great to see partners such a key part of this growth, with 35 per cent through p

July 4, 2013 No Comments Full Story

Oracle’s acquisition of Eloqua, what does it mean for Eloqua and its customers?

With news breaking on the acquisition, CleverTouch's MD, Adam Sharp shares his thoughts. The price $870m, is a good 40% uplift on their market cap of $617m. I am a little surprised it is so soon after the IPO, this is a great Christmas bonus for the staff as all their stock will now be fully vested. At last Marketing Automation (MA) will be embedded into an enterprise technology architecture and no longer just be another departmental point solution.  (Some of the MA capabilities are equ

December 20, 2012 4 Comments Full Story

Social media, MA and demand generation: a joined-up marketing approach to lead nurturing

Social media, MA and demand generation:  a joined-up marketing approach to lead nurturing

According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th

December 6, 2012 No Comments Full Story

The key to using social media to drive demand generation success

The key to using social media to drive demand generation success

Today we held a webinar with Eloqua, discussing how social media is becoming an integral part of Marketing Automation (MA) and email marketing campaigns. Marketers who miss the integration opportunity, are missing out on some of the killer benefits. So what is the role of social media in demand generation? Well demand generation and marketing as a whole is so much more than sales and lead generation promotional activity. It’s about engagement and interaction between customers and your br

September 13, 2012 No Comments Full Story

What’s in a name? That which we call marketing automation

What's in a name? That which we call marketing automation

     Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself. It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark

August 28, 2012 1 Comment Full Story

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