Posts Tagged CRM

Why Marketing Automation is the fastest growing part of CRM

Why Marketing Automation is the fastest growing part of CRM

Adam Sharp, CleverTouch Group MD, was recently invited to sit on a panel of technology marketers, where they discussed the challenges facing marketers and how technology can help. Following the panel he was asked to share his views with BrightTALK on the state of marketing automation (MA). In the interview Adam explains how MA is the fastest part of the CRM space with just a handful of vendors owning 95 per cent of the market. This is a very different story to that of the email space, where t

May 12, 2014 No Comments Full Story

Want more social intelligence – there’s an app for that!

Want more social intelligence – there’s an app for that!

Adam Sharp, CleverTouch Group MD introduces new spin-out company, Gumbyte. Regular readers of this blog will already be aware of CrowdVu, a social intelligence application; today we announce that CrowdVu is the first of three products in development by Gumbyte. So what is Gumbyte? Gumbyte is a spin out company from CleverTouch that will focus on developing intelligent and easy to use SaaS (Software as a Service) applications. These apps will directly respond to the needs of those responsi

June 18, 2013 No Comments Full Story

Joining-up the marketing dots, to see the bigger picture

Joining-up the marketing dots, to see the bigger picture

One of the biggest sources of marketing advantage our clients see is in their ‘time to marketing’. The quicker organisations engage with prospects and customers, the better the chance of upsell and cross-sell. Sometimes this means connecting to other systems outside of the Marketing Automation (MA) and Customer Relationship Management (CRM) universe. For example, for one of our clients (a major PC and Software manufacture), we grab their new customer data from Asia, we auto-configure it i

March 6, 2013 No Comments Full Story

Marketing Automation NOT Marketing Autopilot

Marketing Automation NOT Marketing Autopilot

Campaigns don’t have to start and end with an email  Marketers love the efficacies and complexity that a Marketing Automation platform brings, however many are still only using it to send multi-touch email campaigns to prospects, they think every campaign has to begin and end with an email – they’re on autopilot! Some of our clients are maximising their investment in the platform by thinking up really smart customer engagement workflows and using them to automate communication process

February 14, 2013 No Comments Full Story

What’s in a name? That which we call marketing automation

What's in a name? That which we call marketing automation

     Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself. It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark

August 28, 2012 1 Comment Full Story

7 New Year considerations for the modern-day marketer

7 New Year considerations for the modern-day marketer

Proving the value of the marketing department (particularly to sales) has been an age-old debate, but never so poignant as it is in today’s environment. Tighter budgets, the proliferation of channels, the democratisation of the publishing process and the increasing dominance of Google and online marketing leaves teams juggling more priorities, and sales looking for increasing ROI. Job functions, channels to market, and communications mediums have all changed. How do marketers keep abreas

December 16, 2010 1 Comment Full Story