Posts Tagged Content marketing
Campaigns don’t have to start and end with an email
Marketers love the efficacies and complexity that a Marketing Automation platform brings, however many are still only using it to send multi-touch email campaigns to prospects, they think every campaign has to begin and end with an email – they’re on autopilot!
Some of our clients are maximising their investment in the platform by thinking up really smart customer engagement workflows and using them to automate communication process
February 14, 2013
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We hope you a great Christmas break and happy New Year! In our last blog post of 2012 our group MD, Adam Sharp shared his highs and lows of 2012, in this post Adam shares a few considerations on how you can improve your career and salary prospects over the next 12 months.
1/ The CEO expects…what really is your role? It isn’t the brand, your primary role is to increase revenue, decrease costs, make life easier and maintain the relevancy of your organisation with the customer base
2/ One
January 4, 2013
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Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise their content across all relevant channels.
However, our approach would be to integrate PR, social media and email content, not just for cost efficiencies (though these are obvious), but to drive true momentum and leadership for a business. In fact, having worked on standalone PR campaigns in the pas
July 25, 2012
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