Posts Tagged Content marketing

Six ways MA changes the way Marketing Managers work today

Six ways MA changes the way Marketing Managers work today

CleverTouch founder Adam Sharp looks at how marketing automation has transformed the job of the modern Marketing Manager. The idea of quarterly campaigns is replaced with continuous campaign Because the technology wasn’t there, Marketers have in the past had to be very tactical in their campaign activity. They focussed on the need to be creative, and hence over-focussed on brand and imagery to the detriment of the customer experience and journey. With programme-oriented and automated

September 9, 2014 No Comments Full Story

Are you balancing the four disciplines of b2b marketing 2.0?

Are you balancing the four disciplines of b2b marketing 2.0?

For those of you, like me, who have been in marketing for more than 10 or 15 years you would have witnessed a lot of changes in the industry. The internet, which has become accustomed to everyday life, has probably had the biggest impact and has been the main driver for the evolution of b2b marketing. Before the internet no one really heard from the smaller brands as it was just large companies that could afford lavish advertising budgets, but now the playing field has been levelled. So that sm

April 9, 2014 No Comments Full Story

10 ways to optimise your email content

10 ways to optimise your email content

No matter if you are about to embark on your first marketing automation (MA) campaign, or whether you are a seasoned user, you’re likely considering how you can optimise your campaign results and in so doing the potential return to the business. There are a number of ways this can be achieved, from optimising emails for mobile, through to design and content. Below, Jane Allan, Client Services Director here at CleverTouch shares her top 10 tips for writing email content based on our expe

February 18, 2014 No Comments Full Story

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

Stop Press: Content isn’t King, it’s a tactic

Stop Press: Content isn’t King, it’s a tactic

Comms strategy is king. Long live the king. Adam Sharp, CleverTouch Group MD, disputes that old and well-loved adage ‘content is king’.  I do tend to cringe when I hear the phrase ‘content is king’. It really isn’t, never has been, never will be. It is only king according to creative agencies who want to churn even more stuff out - more stuff no one will read; after all they have a vested interest… kerching, kerching.  The reality is most marketing departments have more

July 11, 2013 No Comments Full Story

Marketing Automation NOT Marketing Autopilot

Marketing Automation NOT Marketing Autopilot

Campaigns don’t have to start and end with an email  Marketers love the efficacies and complexity that a Marketing Automation platform brings, however many are still only using it to send multi-touch email campaigns to prospects, they think every campaign has to begin and end with an email – they’re on autopilot! Some of our clients are maximising their investment in the platform by thinking up really smart customer engagement workflows and using them to automate communication process

February 14, 2013 No Comments Full Story

The CMO rethink for 2013

The CMO rethink for 2013

We hope you a great Christmas break and happy New Year! In our last blog post of 2012 our group MD, Adam Sharp shared his highs and lows of 2012, in this post Adam shares a few considerations on how you can improve your career and salary prospects over the next 12 months. 1/ The CEO expects…what really is your role? It isn’t the brand, your primary role is to increase revenue, decrease costs, make life easier and maintain the relevancy of your organisation with the customer base 2/ One

January 4, 2013 No Comments Full Story

PR is dead. Long live PR! How you can demand so much more from the new model of PR

PR is dead. Long live PR!  How you can demand so much more from the new model of PR

Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise their content across all relevant channels. However, our approach would be to integrate PR, social media and email content, not just for cost efficiencies (though these are obvious), but to drive true momentum and leadership for a business. In fact, having worked on standalone PR campaigns in the pas

July 25, 2012 No Comments Full Story