Posts Tagged B2Bmarketing
- with a look at exciting plans for 2013
As CleverTouch enters its 5th financial year, it’s a perfect time to stop and reflect. Adam Sharp, CleverTouch Group MD, shares the successes of the past 12 months and his plans for the future.
In 2012 a massive achievement for us was being named the fastest growing B2B agency by B2B Marketing and having grown a further 70% in the financial year just ended, things are looking good! This is all down to our customers and we just want to take this opport
March 19, 2013
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CleverTouch provides best practice advice on integrating marketing activities and channels
In B2B Marketing’s latest report, Online Events: Best Practice Guide Adam Sharp, managing director at CleverTouch, explains why the idea of integrating marketing activities and channels is to compile a holistic marketing strategy.
“The strategy should take into account the various ways in which your intended audience receive your message. From here, it’s important to map out the relevant activity
April 23, 2012
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Our managing director, Adam Sharp shares his insights on sales and marketing alignment and provides a few tips to effectively and efficiently achieve it.
It’s important to remember, before embarking on automated programs and lead scoring, that you need to integrate your CRM and marketing systems and understand that one of the key challenges will be getting marketing and sales teams to agree on common languages and definitions. Alignment varies from organisation to organisation so invest the t
March 12, 2012
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Winning an award is a great example of thought leadership and can be used to boost recruitment and remind existing customers why they chose you and why they should stay with you. This is why awards wins should most defiantly be promoted, but only if they are earned - bought awards, don’t carry much kudos.
With award season nearly upon us, we’ve used our Acronis award submission to B2B Marketing Awards to outline eight simple measures which we used to promote the nomination.
Share the
November 10, 2011
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The Pardot Europe team recently hosted 2 MA seminars in London and Bracknell, well attended by marketers across a variety of businesses, including clients and partners.
With only 3,500 business users of Marketing Automation platforms globally, these groups were made up of marketing pioneers, trying to affect change in their organisations.
Clevertouch MD Adam Sharp talked of how traditional marketing simply must change, away from spray and pray tactics, to a more structured prospect eng
July 12, 2011
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2 half-day events in conjunction with Pardot
We’re delighted to have been asked to contribute to Pardot’s Marketing Automation seminar series in June, at two half-day events in Bracknell (June 22nd), and in central London (June 23rd).
The seminars will cover topics such as “Marketing Automation best practice and practical case studies” and “How to make Marketing Automation work for your business”, rounded off with a panel discussion hosted by Joel Harrison, editor of B2BM
June 7, 2011
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