Posts Tagged Act|on Software

Ten more questions to ask before finally investing in a marketing automation platform

Ten more questions to ask before finally investing in a marketing automation platform

Marketing Automation (MA) is absolutely the right way for marketers to go; it joins so many of the traditional marketing silos together for a true single view of the customer. However, far too many MA deployments don’t get much further than an over-complicated email platform. When investigating MA platforms our shortlist would typically include Act-on, Pardot, Marketo, Silverpop (both B2B and Engage8) and Eloqua. Here is our roadmap/considerations to ensure success: Agree the KPIs an

April 20, 2011 No Comments Full Story

6 things Marketers must do to make their marketing more exciting, relevant and career enhancing

6 things Marketers must do to make their marketing more exciting, relevant and career enhancing

1. Ban spreadsheets from your marketing function Most marketers went into marketing because they liked the variety of customer environment, the mix between art and science, the educational enjoyment and stimulation of an ever changing environment and skills set. The problem is most marketers spend 30% of their time spreadsheet juggling and undertaking forensic lead analysis. So what’s the answer? We think you need to do 2 things:- 1. Ban spreadsheets in the marketing process (we have- and

March 25, 2011 No Comments Full Story