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Marketing Automation – the definitive guide

Marketing Automation - the definitive guide

January 8, 2013 No Comments Full Story

DIY social media training days

DIY social media training days

Everybody’s talking about it, most are now beyond dipping a toe, but the question “what does it do for my business"? is the most poignant for marketers looking to invest today. We still hear it a lot when meeting clients and prospects. Our response to this is twofold; yes you can use social media to drive leads and engage with prospects, and yes, you can prove it by demonstrating direct links between social media and something as tangible as the company web traffic. The tools for monitori

August 16, 2011 No Comments Full Story

Marketing Automation – a technology architecture, or a marketing philosophy?

Marketing Automation - a technology architecture,  or a marketing philosophy?

The Pardot Europe team recently hosted 2 MA seminars in London and Bracknell, well attended by marketers across a variety of businesses, including clients and partners. With only 3,500 business users of Marketing Automation platforms globally, these groups were made up of marketing pioneers, trying to affect change in their organisations. Clevertouch MD Adam Sharp talked of how traditional marketing simply must change, away from spray and pray tactics, to a more structured prospect eng

July 12, 2011 No Comments Full Story

3 reasons you should look outside the company for news (or why you should stop churning pointless and irrelevant content)

3 reasons you should look outside the company for news (or why you should stop churning pointless and irrelevant content)

I recall once being told a story by the then editor of Silicon.com news, @WillSturgeon, about the time he received a news release from a PR on his MD client who had just got married. How we laughed, hee hee hee - but the fact is we have all been guilty to lesser, and hopefully much lesser extents of that crime. How many of us are persuaded by the technical team that the new platform or product version really is worthy of its place in the comms plan, or the news has dried up so much that w

June 15, 2011 No Comments Full Story

How SMBs can benefit from Marketing Automation

How SMBs can benefit from Marketing Automation

2 half-day events in conjunction with Pardot We’re delighted to have been asked to contribute to Pardot’s Marketing Automation seminar series in June, at two half-day events in Bracknell (June 22nd), and in central London (June 23rd). The seminars will cover topics such as “Marketing Automation best practice and practical case studies” and “How to make Marketing Automation work for your business”, rounded off with a panel discussion hosted by Joel Harrison, editor of B2BM

June 7, 2011 No Comments Full Story

Why engagement is about personality and process – stats (or facts?) from the IDM conference 18 May 2011

Why engagement is about personality and process  - stats (or facts?) from the IDM conference 18 May 2011

Yesterday’s soundbite of the day from the Institute of Direct and Digital Marketing B2B event had to be “Sales is a one night stand; marketing is an ongoing relationship”. What was evident in a forum discussing ‘Understanding and Engaging Customer 2.0’ is that: a/ there is an increasing debate about the value that marketing can bring to sales now it’s not all about ‘creativity and brand’, and b/ if marketing is to prove its value, customer engagement will be driven incre

May 19, 2011 No Comments Full Story

How thought leadership and social media = lead generation

How thought leadership and social media = lead generation

Late last year we kicked off a Twitter campaign to share best practice experience from our marketing automation, data and social media divisions. It offered bite-sized tips across all elements of the marketing mix to drive the adoption of what we call ‘joined-up-marketing’ strategies. Effectively, it provided some guidance how to plan campaigns to maximise their impact on business objectives, and primarily the bottom line. @CleverTouch issued a daily #CTtip to our network of Twitter fo

April 27, 2011 No Comments Full Story

See you at TFM&A 2011?

See you at TFM&A 2011?

CleverTouch is exhibiting again at TFM&A this year, stand H8. Last year we made many good marketing friends, so we are hoping 2011 will continue the trend. This year we are running a free clinic for those of you who might be interested in knowing how to... ...stop 45% leads leaking between marketing and sales ...clean up 55% of your CRM data, which is inaccurate ...optimise your marketing campaigns to increase response rates by 300% ...work out which of your social med

February 9, 2011 No Comments Full Story

Beware the Bass traveller, your marketing job title is changing

Beware the Bass traveller, your marketing job title is changing

I am reading a fascinating book The Chocolate Wars by Diana Cadbury, a direct descendant of the founders of a famous chocolate company bearing that same eponymous name. The book traces the history of the chocolate industry and the prosperous rise of many Quaker families and their ethical approach to business, guided by their own rule of law based on honesty, integrity and good governance. Interestingly, in the 19th century, Quakers were banned from Oxford and Cambridge, which were the only

January 27, 2011 No Comments Full Story

Left hand meet right hand: how social media is a natural driver for internal comms

Left hand meet right hand:  how social media is a natural driver for internal comms

I’ve been to three customer sites in the last week or so to discuss marketing challenges posed by social media. What has been obvious is the variety of job titles I’ve met with, that in 17+ years of traditional marketing and PR I wouldn’t have necessarily come across. At least, not in the same room, nor at the same time. Meetings have involved operations, product development, customer service and community managers. All have a role to play in social media, all can benefit, but al

January 25, 2011 No Comments Full Story

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