Archive for the Twitter Category
- CrowdVu: a new breed of social intelligence – coming soon!
“We often speak with marketers who are looking to identify their key targets; for either their social media & PR or Marketing Automation & digital campaigns,” says Adam Sharp, CleverTouch Group MD, “and so we have created CrowdVu with them in mind.”
CrowdVu has a core engine built around social media, big data and machine learning. It allows the use of social searching to discover influence
May 1, 2013
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As long-time users of both the Eloqua and platforms, CleverTouch has a unique ability of operating a social media and inbound marketing division that integrates with the marketing automation division and platforms. Our team of experts and real thought leaders in this space have been instrumental in driving lead generation and thought leadership (2 of the 5 reasons for social media) through social media for many European and global customers.
We have helped a tech company build a community of
May 23, 2012
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I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical.
I went digging for some examples of how, with little resource, real, tangible returns could be seen.
Here were just three of them witnessed by one particular client:
LinkedIn
The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan
January 27, 2012
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If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction.
Start with good content and get social
Content is at the heart of a social media strategy so finding a platform to host / publish it on is vital. We recommend you start with a blog, using a platform like WordPress, and once the content is online optimise it for other social media channels or
January 6, 2012
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Now, we won’t go back to the Dark Ages when I got a job in PR and was working for travel expenses for 12 months, although that is no bad way to get into the industry. Work experience always helps.
I propose 5 far more simple and less painful ways to ensure you at least get further in the interview process.
1/ Firstly, and most incredibly, many applicants who are “really keen and live and breathe social media” are among those that don’t apply via Twitter, or even have a Twitter
September 30, 2011
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There's a lot of chat about how social media has led to a loss of control. No more can PR departments regulate what is written and sit on reams of copy for weeks on end. What a shame. That could be the first reason to embrace, but for the purposes of this post it's just an additional bonus:
1/ Social media is cheap. Let's face it, many tools out there are free. From Social Media Mention (measuring your overall SM profile) to Tweetdeck and Hootsuite, isn't it amazing that all of these incr
July 6, 2011
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I recall once being told a story by the then editor of Silicon.com news, @WillSturgeon, about the time he received a news release from a PR on his MD client who had just got married. How we laughed, hee hee hee - but the fact is we have all been guilty to lesser, and hopefully much lesser extents of that crime.
How many of us are persuaded by the technical team that the new platform or product version really is worthy of its place in the comms plan, or the news has dried up so much that w
June 15, 2011
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Late last year we kicked off a Twitter campaign to share best practice experience from our marketing automation, data and social media divisions.
It offered bite-sized tips across all elements of the marketing mix to drive the adoption of what we call ‘joined-up-marketing’ strategies. Effectively, it provided some guidance how to plan campaigns to maximise their impact on business objectives, and primarily the bottom line.
@CleverTouch issued a daily #CTtip to our network of Twitter fo
April 27, 2011
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I recently read an article in Money Marketing on social media for the financial services sector. Admittedly, the article was addressing a sector, which for a host of reasons, is slower to adopt and sees more downsides to the technology, than us less cautious marketers.
Anyway what prompted this blog post was the response from an IFA, who when asked whether social media (specifically Twitter) was key for driving business, answered categorically no, it would not have any impact as a sales g
April 6, 2011
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1. Customer Service & Support
BT is an excellent example of ‘Social Service’, @BTcare.
Your C-levels execs get this too, having read all about the Net Promoter score, they now see it as a major predictor of ongoing company success.
Just think how a negative sentiment can impact your business, for every positive comment an organisation receives, a negative one can outweigh it by a factor of x 2.5-3.5. For a bit of fun, try TweetFeel. We compared British Airways to Virgin
March 31, 2011
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