Archive for the Social Media Category

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

Social intelligence it’s here: now what?

Social intelligence it’s here: now what?

Following its launch, at the beginning of November, we are thrilled to be able to share further details on CrowdVu, the first social intelligence platform.   CrowdVu is one of three products being developed by Gumbyte, a CleverTouch Group spin-out company. It was officially unveiled at the SiriusDecisions summit, on November 5th, following a successful Beta in which 130 clients participated. Through a three-step process of search, enrich and connect, the Software-as-a-Service platform joi

November 27, 2013 No Comments Full Story

Intelligent SaaS apps: the missing part in your marketing toolbox

Intelligent SaaS apps: the missing part in your marketing toolbox

Following the launch of Gumbyte last month, product director, Nathan Windle, provides further insight into the company and shares some new details of the company’s first app – CrowdVu. A bit of an introduction Regular readers of this blog may already be familiar with CleverTouch, but for the benefit of new readers, it is Europe’s most advanced and respected enabler of marketing automation (MA) technologies. Since its inception in 2009 it has provided best practice joined-up marketing ser

July 22, 2013 No Comments Full Story

Wouldn’t You Love to: Identify Key Influencers on Social Channels…?

Wouldn’t You Love to: Identify Key Influencers on Social Channels...?

-             CrowdVu: a new breed of social intelligence – coming soon! “We often speak with marketers who are looking to identify their key targets; for either their social media & PR or Marketing Automation & digital campaigns,” says Adam Sharp, CleverTouch Group MD, “and so we have created CrowdVu with them in mind.” CrowdVu has a core engine built around social media, big data and machine learning. It allows the use of social searching to discover influence

May 1, 2013 No Comments Full Story

Marketing Automation: 3 degrees of social integration

Marketing Automation: 3 degrees of social integration

In this blog post Adam Sharp, group MD at CleverTouch outlines three ways in which you can integrate social with Marketing Automation (MA). “The easiest and simplest form of social media integration to MA is in ‘Share to Social’. We use it extensively and it works too; the ability to forward to a friend is great and adding the share buttons is easy. It evolves the real power from the creative and call to action to the credibility the influencer has with the final recipient. Try it y

January 28, 2013 No Comments Full Story

The CMO rethink for 2013

The CMO rethink for 2013

We hope you a great Christmas break and happy New Year! In our last blog post of 2012 our group MD, Adam Sharp shared his highs and lows of 2012, in this post Adam shares a few considerations on how you can improve your career and salary prospects over the next 12 months. 1/ The CEO expects…what really is your role? It isn’t the brand, your primary role is to increase revenue, decrease costs, make life easier and maintain the relevancy of your organisation with the customer base 2/ One

January 4, 2013 No Comments Full Story

Why NOT to invest in social media

Why NOT to invest in social media

Social media has long been a hot topic and, unsurprisingly, both online and offline media are still a flood with articles, news and tips on the topic, such as Tech Crunch’s How Social Media Drives New Business: Six Case Studies and ZDNet’s How social media 'engagement' translates into new business. If you’ve read your fair share of articles regarding the benefits of social media for business and lead generation, and are about to take the plunge, here’s a few things to consider before

August 1, 2012 No Comments Full Story