Archive for the Psychometric testing Category

Forget Buyer Personas, think Psychometric Marketing

Forget Buyer Personas, think Psychometric Marketing

I read a lot a about Marketers needing to build out their ‘Buyers Personas.’ Who are your prospects, where are they, their titles and roles, the companies they work in, where they live, what motivates them, what are their pain points etc….Some companies even go as far as to give their Buyer Personas names and refer to them as such in building their products. All laudable stuff, but it is largely one-dimensional in its approach, it doesn’t really go the whole hog of addressing motivati

February 2, 2011 No Comments Full Story