Archive for the Prospecting Category

Social intelligence it’s here: now what?

Social intelligence it’s here: now what?

Following its launch, at the beginning of November, we are thrilled to be able to share further details on CrowdVu, the first social intelligence platform.   CrowdVu is one of three products being developed by Gumbyte, a CleverTouch Group spin-out company. It was officially unveiled at the SiriusDecisions summit, on November 5th, following a successful Beta in which 130 clients participated. Through a three-step process of search, enrich and connect, the Software-as-a-Service platform joi

November 27, 2013 No Comments Full Story

Wouldn’t You Love to: Identify Key Influencers on Social Channels…?

Wouldn’t You Love to: Identify Key Influencers on Social Channels...?

-             CrowdVu: a new breed of social intelligence – coming soon! “We often speak with marketers who are looking to identify their key targets; for either their social media & PR or Marketing Automation & digital campaigns,” says Adam Sharp, CleverTouch Group MD, “and so we have created CrowdVu with them in mind.” CrowdVu has a core engine built around social media, big data and machine learning. It allows the use of social searching to discover influence

May 1, 2013 No Comments Full Story

When it comes to campaigns, ‘sender gender’ matters

When it comes to campaigns, ‘sender gender’ matters

Read just some of our findings on optimising marketing campaigns.   Having recently reviewed results from our marketing automation campaigns (totalling over 13 million recipients) we found a mix of expected, interesting and quirky results. The study of data over the past three years of client campaigns produced some valuable insights.  Here are just a few: 1/ On average, emails sent from women achieve 18 per cent click through rates versus those sent from men (10%). 2/ The thr

October 17, 2012 No Comments Full Story

From lead scoring to lead nurturing – 3 considerations

From lead scoring to lead nurturing – 3 considerations

Most marketing automation platforms will offer the capability to score leads before they are passed through to a CRM as a qualified lead. The theory of this is great, but building a scoring matrix that is relevant to your business can be very hit or miss. How do you know whether your scoring matrix is effective? Here are three aspects to consider when reviewing (which you should do on a fairly regular basis): 1/ Compare the lead score in your marketing automation platform with opportun

November 2, 2011 No Comments Full Story

Why social media must change perceptions on lead generation (and goodbye to the hard sell)

Why social media must change perceptions on lead generation (and goodbye to the hard sell)

I recently read an article in Money Marketing on social media for the financial services sector. Admittedly, the article was addressing a sector, which for a host of reasons, is slower to adopt and sees more downsides to the technology, than us less cautious marketers. Anyway what prompted this blog post was the response from an IFA, who when asked whether social media (specifically Twitter) was key for driving business, answered categorically no, it would not have any impact as a sales g

April 6, 2011 No Comments Full Story

Your psychometric marketing toolkit

Your psychometric marketing toolkit

We keep talking about 'psychometric marketing' rather than 'buyer personas', with a view to marketers gaining a true understanding of the customer, their attitude and aptitude. So to provide the 'how' as well as the 'what' and the 'why' here's 7 simple steps to getting there: 1. Define key personas and their pain points - identifying customer issues should be the top priority for marketing 2. Ask relevant questions to develop a basic psychometric profile of your target audience – seek

February 15, 2011 No Comments Full Story

Forget Buyer Personas, think Psychometric Marketing

Forget Buyer Personas, think Psychometric Marketing

I read a lot a about Marketers needing to build out their ‘Buyers Personas.’ Who are your prospects, where are they, their titles and roles, the companies they work in, where they live, what motivates them, what are their pain points etc….Some companies even go as far as to give their Buyer Personas names and refer to them as such in building their products. All laudable stuff, but it is largely one-dimensional in its approach, it doesn’t really go the whole hog of addressing motivati

February 2, 2011 No Comments Full Story