Archive for the PR & social media Category
- with a look at exciting plans for 2013
As CleverTouch enters its 5th financial year, it’s a perfect time to stop and reflect. Adam Sharp, CleverTouch Group MD, shares the successes of the past 12 months and his plans for the future.
In 2012 a massive achievement for us was being named the fastest growing B2B agency by B2B Marketing and having grown a further 70% in the financial year just ended, things are looking good! This is all down to our customers and we just want to take this opport
March 19, 2013
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According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th
December 6, 2012
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Adam Sharp, CleverTouch MD, discusses the wider benefits of marketing automation when used as part of a joined-up marketing approach
Having worked within the marketing automation industry for a number of years now, the biggest issue the industry faces is categorising itself.
It is interesting to see how various vendors like, Eloqua, Marketo, Silverpop, Hubspot have all tried to reinvent new categories including Inbound Marketing, Revenue Performance Management, Behavioural Based Mark
August 28, 2012
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Social media has long been a hot topic and, unsurprisingly, both online and offline media are still a flood with articles, news and tips on the topic, such as Tech Crunch’s How Social Media Drives New Business: Six Case Studies and ZDNet’s How social media 'engagement' translates into new business.
If you’ve read your fair share of articles regarding the benefits of social media for business and lead generation, and are about to take the plunge, here’s a few things to consider before
August 1, 2012
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Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise their content across all relevant channels.
However, our approach would be to integrate PR, social media and email content, not just for cost efficiencies (though these are obvious), but to drive true momentum and leadership for a business. In fact, having worked on standalone PR campaigns in the pas
July 25, 2012
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As long-time users of both the Eloqua and platforms, CleverTouch has a unique ability of operating a social media and inbound marketing division that integrates with the marketing automation division and platforms. Our team of experts and real thought leaders in this space have been instrumental in driving lead generation and thought leadership (2 of the 5 reasons for social media) through social media for many European and global customers.
We have helped a tech company build a community of
May 23, 2012
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- CleverTouch Group MD, Adam Sharp shares his insights from this year’s conference
Eloqua Experience 2012 came to a close yesterday. I hope all those that attended, stopped by our booth and picked up a free gift to ‘give your social interactions a clever touch.’
This year, we were introduced to the first European Markie awards, a huge congratulations to this year’s winners; Sony, McAfee, Swiss Post Solutions and Concur.
A social buzz
A strong emphasis was placed on the evol
May 18, 2012
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I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical.
I went digging for some examples of how, with little resource, real, tangible returns could be seen.
Here were just three of them witnessed by one particular client:
LinkedIn
The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan
January 27, 2012
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If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction.
Start with good content and get social
Content is at the heart of a social media strategy so finding a platform to host / publish it on is vital. We recommend you start with a blog, using a platform like WordPress, and once the content is online optimise it for other social media channels or
January 6, 2012
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LinkedIn has been described as the professional social network but with over 100 million users it is important to remember that its benefits are far more reaching than just a recruitment tool. We recommend that our clients set up a personal and company profile; LinkedIn has recently made changes so that its company pages are not the static profiles they used to be. We’ve put together a short list of best practice tips to consider when setting up individual and company profiles, see below.
T
December 19, 2011
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