Archive for the Marketing Category
- Why the only screen that really matters is the one your customers are looking at
Discussions surrounding the great screen debate are rife, as are the arguments for first, second and third place. Adam Sharp, CleverTouch Group MD, shares his thoughts and experiences on the current war waging on the screen battle-ground.
The mobile phone used to be the third screen, apparently now it’s the first - although some experts will argue that it’s the second so perhaps it’s a generati
April 23, 2013
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- Why creative agencies need to pick up the pace
A big topic at the moment in the creative world is agency billings being hit by the shift to digital. Adam Sharp, CleverTouch Group MD, reflects on a recent article read in Campaign Magazine.
Creative agencies just aren’t evolving fast enough, they need to start evolving quickly or risk becoming irrelevant to their customer base.
There is still an over-emphasis on the brand as some kind of demi-god held in the highest esteem - never to be
April 9, 2013
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- with a look at exciting plans for 2013
As CleverTouch enters its 5th financial year, it’s a perfect time to stop and reflect. Adam Sharp, CleverTouch Group MD, shares the successes of the past 12 months and his plans for the future.
In 2012 a massive achievement for us was being named the fastest growing B2B agency by B2B Marketing and having grown a further 70% in the financial year just ended, things are looking good! This is all down to our customers and we just want to take this opport
March 19, 2013
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One of the biggest sources of marketing advantage our clients see is in their ‘time to marketing’. The quicker organisations engage with prospects and customers, the better the chance of upsell and cross-sell. Sometimes this means connecting to other systems outside of the Marketing Automation (MA) and Customer Relationship Management (CRM) universe.
For example, for one of our clients (a major PC and Software manufacture), we grab their new customer data from Asia, we auto-configure it i
March 6, 2013
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- 10 tips for maximising ROI
According to Gartner, by 2017 CMO’s will spend more on IT than CIO’s. Within the $12bn CRM space, one of the fastest growing segments is the emerging area of Marketing Automation (MA).
MA allows organisations, typically B2B but now increasingly B2C considered purchases and luxury brands, to integrate a number of marketing channels into one platform including email, CRM, web analytics and increasingly social media.
It then enables fully automated
February 22, 2013
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Email marketing through a Marketing Automation (MA) platform has the ability to increase the effectiveness of email campaigns, contributing to the creation of a single view of the customer and providing deeper market insight.
However, we still see instances of the technology helping to make the same ‘batch and blast’ mistakes faster, to a larger audience.
Realising the benefits of MA begins with the creation of carefully crafted campaigns across the marketing plan that seeks to inc
February 6, 2013
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In this blog post Adam Sharp, group MD at CleverTouch outlines three ways in which you can integrate social with Marketing Automation (MA).
“The easiest and simplest form of social media integration to MA is in ‘Share to Social’. We use it extensively and it works too; the ability to forward to a friend is great and adding the share buttons is easy. It evolves the real power from the creative and call to action to the credibility the influencer has with the final recipient. Try it y
January 28, 2013
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We hope you a great Christmas break and happy New Year! In our last blog post of 2012 our group MD, Adam Sharp shared his highs and lows of 2012, in this post Adam shares a few considerations on how you can improve your career and salary prospects over the next 12 months.
1/ The CEO expects…what really is your role? It isn’t the brand, your primary role is to increase revenue, decrease costs, make life easier and maintain the relevancy of your organisation with the customer base
2/ One
January 4, 2013
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As Christmas and the New Year approaches everyone seems to put on their clairvoyance hat and begins to predict the coming year. But we believe that before you can look to the future, you need to reflect on the past and use it to identify trends.
So, in light of this, CleverTouch Group MD Adam Sharp recaps on a year that saw a summer of great sporting achievements in spite of the rain, continued austerity measures and some exciting technological advances.
Enjoy the read and do add the big b
December 21, 2012
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According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th
December 6, 2012
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