Archive for the LinkedIn Category

Wouldn’t You Love to: Identify Key Influencers on Social Channels…?

Wouldn’t You Love to: Identify Key Influencers on Social Channels...?

-             CrowdVu: a new breed of social intelligence – coming soon! “We often speak with marketers who are looking to identify their key targets; for either their social media & PR or Marketing Automation & digital campaigns,” says Adam Sharp, CleverTouch Group MD, “and so we have created CrowdVu with them in mind.” CrowdVu has a core engine built around social media, big data and machine learning. It allows the use of social searching to discover influence

May 1, 2013 No Comments Full Story

Eloqua Social Suite: Overview of available tools, functions and what is possible today

Eloqua Social Suite: Overview of available tools, functions and what is possible today

As long-time users of both the Eloqua and platforms, CleverTouch has a unique ability of operating a social media and inbound marketing division that integrates with the marketing automation division and platforms. Our team of experts and real thought leaders in this space have been instrumental in driving lead generation and thought leadership (2 of the 5 reasons for social media) through social media for many European and global customers. We have helped a tech company build a community of

May 23, 2012 No Comments Full Story

Cynics beware! 3 examples of how social media can deliver immediate benefits

Cynics beware! 3 examples of how social media can deliver immediate benefits

I recently prepared a presentation for a group of executives on the question of whether or not to embrace social media. The industry in question is certainly a laggard among others, so the team was cynical. I went digging for some examples of how, with little resource, real, tangible returns could be seen. Here were just three of them witnessed by one particular client: LinkedIn The client was encouraged to use the status update feature on LinkedIn to keep his network appraised of compan

January 27, 2012 No Comments Full Story

Get it on the blog thingy and Twitter it Darling!

Get it on the blog thingy and Twitter it Darling!

If like Eddie from Ab Fab, your New Year’s Resolution is to become social media savvy but you’re not sure where to start, we’ve put together a few essential tips to point you in the right direction. Start with good content and get social Content is at the heart of a social media strategy so finding a platform to host / publish it on is vital. We recommend you start with a blog, using a platform like WordPress, and once the content is online optimise it for other social media channels or

January 6, 2012 No Comments Full Story

You & Yours, making the most of your LinkedIn individual and company profiles

You & Yours, making the most of your LinkedIn individual and company profiles

LinkedIn has been described as the professional social network but with over 100 million users it is important to remember that its benefits are far more reaching than just a recruitment tool. We recommend that our clients set up a personal and company profile; LinkedIn has recently made changes so that its company pages are not the static profiles they used to be. We’ve put together a short list of best practice tips to consider when setting up individual and company profiles, see below. T

December 19, 2011 No Comments Full Story

5 simple ways to help you get a job in PR

5 simple ways to help you get a job in PR

Now, we won’t go back to the Dark Ages when I got a job in PR and was working for travel expenses for 12 months, although that is no bad way to get into the industry. Work experience always helps. I propose 5 far more simple and less painful ways to ensure you at least get further in the interview process. 1/ Firstly, and most incredibly, many applicants who are “really keen and live and breathe social media” are among those that don’t apply via Twitter, or even have a Twitter

September 30, 2011 No Comments Full Story

8 Tips to LinkedIn Networking Success

8 Tips to LinkedIn Networking Success

How a good LinkedIn profile can set graduates off on the right career path The Office for National Statistics (ONS) reported this week that the unemployment rate in 16-24 year old is at 20% The new graduate is finding themselves in a situation where they have the degree, the work experience, the CV and even the suit but no job offers. With thousands of graduates looking for work, and sometimes 100’s of applicants applying for each position, the key to career success is visibility and differen

August 5, 2011 No Comments Full Story

How thought leadership and social media = lead generation

How thought leadership and social media = lead generation

Late last year we kicked off a Twitter campaign to share best practice experience from our marketing automation, data and social media divisions. It offered bite-sized tips across all elements of the marketing mix to drive the adoption of what we call ‘joined-up-marketing’ strategies. Effectively, it provided some guidance how to plan campaigns to maximise their impact on business objectives, and primarily the bottom line. @CleverTouch issued a daily #CTtip to our network of Twitter fo

April 27, 2011 No Comments Full Story