Archive for the Lead nurturing Category
- CrowdVu: a new breed of social intelligence – coming soon!
“We often speak with marketers who are looking to identify their key targets; for either their social media & PR or Marketing Automation & digital campaigns,” says Adam Sharp, CleverTouch Group MD, “and so we have created CrowdVu with them in mind.”
CrowdVu has a core engine built around social media, big data and machine learning. It allows the use of social searching to discover influence
May 1, 2013
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According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th
December 6, 2012
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Read just some of our findings on optimising marketing campaigns.
Having recently reviewed results from our marketing automation campaigns (totalling over 13 million recipients) we found a mix of expected, interesting and quirky results.
The study of data over the past three years of client campaigns produced some valuable insights. Here are just a few:
1/ On average, emails sent from women achieve 18 per cent click through rates versus those sent from men (10%).
2/ The thr
October 17, 2012
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Tips on how to benefit from the functionality and capabilities of marketing automation
In B2B Marketing’s latest report, Marketing Automation: A B2B Marketing Best Practice Guide Adam Sharp, managing director at CleverTouch, explores the value of selecting a platform that tailors to your organisations business strategy.
“Marketing automation will deliver you tremendous benefits, but only when you know what you need, should you start assessing the technology itself. Because it is so a
August 8, 2012
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Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise their content across all relevant channels.
However, our approach would be to integrate PR, social media and email content, not just for cost efficiencies (though these are obvious), but to drive true momentum and leadership for a business. In fact, having worked on standalone PR campaigns in the pas
July 25, 2012
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Most marketing automation platforms will offer the capability to score leads before they are passed through to a CRM as a qualified lead. The theory of this is great, but building a scoring matrix that is relevant to your business can be very hit or miss.
How do you know whether your scoring matrix is effective? Here are three aspects to consider when reviewing (which you should do on a fairly regular basis):
1/ Compare the lead score in your marketing automation platform with opportun
November 2, 2011
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A slightly delayed look-back on an intense, two-day customer event (involving hundreds of European marketers) lead us to the following conclusions on the Marketing Automation industry:
1. Maturing in adoption - whereas last year many people were still at the visioning or very early adoption phase, this year there seemed to be several practical examples from companies, such as Sony and Colt, showing real business benefits from their adoption of Eloqua, from response rates to a more conj
June 28, 2011
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Yesterday’s soundbite of the day from the Institute of Direct and Digital Marketing B2B event had to be “Sales is a one night stand; marketing is an ongoing relationship”.
What was evident in a forum discussing ‘Understanding and Engaging Customer 2.0’ is that:
a/ there is an increasing debate about the value that marketing can bring to sales now it’s not all about ‘creativity and brand’, and
b/ if marketing is to prove its value, customer engagement will be driven incre
May 19, 2011
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We’ve been working with Silverpop and Trend Micro to develop a best practice lead generation and nurturing programme.
Using marketing automation, Trend’s key objective was to send out targeted marketing campaigns to SMBs across Europe, in seven different languages.
In summary, here are five key benefits the campaign has delivered:
1/ Together with Trend, we have developed a pan-EMEA database with all marketing intelligence consolidated into one central warehouse. The new approach me
May 16, 2011
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Marketers are rightly turning to marketing automation to conduct more consistent and intelligent lead nurturing campaigns. Having deployed across Eloqua, Manticore, Marketo, Silverpop (both B2B and Engage8) Pardot and Act-on, among other platforms, they all have their strengths, but it can be a confusing market to those embarking on an MA trail for the first time.
As with most implementations, to be successful the consideration is first and foremost to understand your business goals and c
April 13, 2011
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