Archive for the Joined-up-marketing Category
Adam Sharp, CleverTouch Group MD introduces new spin-out company, Gumbyte.
Regular readers of this blog will already be aware of CrowdVu, a social intelligence application; today we announce that CrowdVu is the first of three products in development by Gumbyte.
So what is Gumbyte?
Gumbyte is a spin out company from CleverTouch that will focus on developing intelligent and easy to use SaaS (Software as a Service) applications. These apps will directly respond to the needs of those responsi
June 18, 2013
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- The Marketing Automation Empire continues to conquer; why it might not stay in the marketing domain forever
Marketing Automation is still a hot topic in the marketing world but just how far and wide is its reach? Adam Sharp, CleverTouch Group MD, looks at how this successful marketing technology is ripe for expansion into other territories.
One of the fastest growing sectors in the marketing space is Marketing Automation (MA), and within that social media integration is the current big
June 6, 2013
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Short campaigns and long sales cycles – something is not adding up
A lesson in campaign planning for marketers is provided by CleverTouch Group MD, Adam Sharp.
Despite all the talk of being strategic, when it comes to measuring campaigns many marketers leave a lot to chance.
Research from SiriusDecisions found that for B2B CMO’s demonstrating ROI was their top concern, yet fewer than 20 per cent say they have the ability to measure it. (Forbes)
To me this is hardly surprising as
May 14, 2013
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- Why creative agencies need to pick up the pace
A big topic at the moment in the creative world is agency billings being hit by the shift to digital. Adam Sharp, CleverTouch Group MD, reflects on a recent article read in Campaign Magazine.
Creative agencies just aren’t evolving fast enough, they need to start evolving quickly or risk becoming irrelevant to their customer base.
There is still an over-emphasis on the brand as some kind of demi-god held in the highest esteem - never to be
April 9, 2013
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- with a look at exciting plans for 2013
As CleverTouch enters its 5th financial year, it’s a perfect time to stop and reflect. Adam Sharp, CleverTouch Group MD, shares the successes of the past 12 months and his plans for the future.
In 2012 a massive achievement for us was being named the fastest growing B2B agency by B2B Marketing and having grown a further 70% in the financial year just ended, things are looking good! This is all down to our customers and we just want to take this opport
March 19, 2013
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One of the biggest sources of marketing advantage our clients see is in their ‘time to marketing’. The quicker organisations engage with prospects and customers, the better the chance of upsell and cross-sell. Sometimes this means connecting to other systems outside of the Marketing Automation (MA) and Customer Relationship Management (CRM) universe.
For example, for one of our clients (a major PC and Software manufacture), we grab their new customer data from Asia, we auto-configure it i
March 6, 2013
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- 10 tips for maximising ROI
According to Gartner, by 2017 CMO’s will spend more on IT than CIO’s. Within the $12bn CRM space, one of the fastest growing segments is the emerging area of Marketing Automation (MA).
MA allows organisations, typically B2B but now increasingly B2C considered purchases and luxury brands, to integrate a number of marketing channels into one platform including email, CRM, web analytics and increasingly social media.
It then enables fully automated
February 22, 2013
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Campaigns don’t have to start and end with an email
Marketers love the efficacies and complexity that a Marketing Automation platform brings, however many are still only using it to send multi-touch email campaigns to prospects, they think every campaign has to begin and end with an email – they’re on autopilot!
Some of our clients are maximising their investment in the platform by thinking up really smart customer engagement workflows and using them to automate communication process
February 14, 2013
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Email marketing through a Marketing Automation (MA) platform has the ability to increase the effectiveness of email campaigns, contributing to the creation of a single view of the customer and providing deeper market insight.
However, we still see instances of the technology helping to make the same ‘batch and blast’ mistakes faster, to a larger audience.
Realising the benefits of MA begins with the creation of carefully crafted campaigns across the marketing plan that seeks to inc
February 6, 2013
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Those who are regular readers of this blog may remember last year CleverTouch Group MD, Adam Sharp shared his view on the purpose of the company and how that now resonates in CleverTouch’s newly defined purpose statement. In this blog post, Adam explains how we have moved from having a purpose to defining a citizenship policy within CleverTouch and how this is helping to shape our company culture.
“Just being nice, honest (even green) with good professional values is no longer enough. Carbo
January 30, 2013
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