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Six ways MA changes the way Marketing Managers work today

Six ways MA changes the way Marketing Managers work today

CleverTouch founder Adam Sharp looks at how marketing automation has transformed the job of the modern Marketing Manager. The idea of quarterly campaigns is replaced with continuous campaign Because the technology wasn’t there, Marketers have in the past had to be very tactical in their campaign activity. They focussed on the need to be creative, and hence over-focussed on brand and imagery to the detriment of the customer experience and journey. With programme-oriented and automated

September 9, 2014 No Comments Full Story

Working hard and feeling loved at CleverTouch

Working hard and feeling loved at CleverTouch

We received a very special surprise this week, one that warmed the hearts of CleverTouch staff. Two members of our Client Services team, Ruth Jeffery and Alex Parkin, were treated to some beautiful flowers, courtesy of CleverTouch customer, Autologic Diagnostics. [caption id="attachment_2185" align="aligncenter" width="614"] Ruth and Alex posing with their beautiful bouquets[/caption] Autologic Diagnostics provides automotive diagnostics and expert technical support to a worldwide customer

August 22, 2014 No Comments Full Story

How Oracle, Salesforce.com and IBM are fuelling the marketing automation revolution

How Oracle, Salesforce.com and IBM are fuelling the marketing automation revolution

In the technology adoption lifecycle, marketing automation platforms were quick to cross the chasm. No longer solely the remit of innovators and early adopters, the past 18 months have seen the acquisition of three of the major players in MA: late 2012 saw Oracle buy Eloqua, and global cloud computing giant Salesforce.com acquiring Pardot exactly a year ago. Most recently, IBM has followed suit with their acquisition of Silverpop, adding the MA platform to their growing ecosystem of “Smarter C

August 11, 2014 No Comments Full Story

End-user review: Make a Ping test your semi-annual habit

End-user review: Make a Ping test your semi-annual habit

Adam Sharp, CleverTouch Group MD reflects on the amount of poor data out there that is costing companies fortunes and damaging their marketing campaigns. There is however one solution, he discusses. It is still really surpassing just how bad most organisations’ data is. Did you know that most organisations’ data decays at 2.5-5 per cent a month? And even when you hit the ‘SEND’ button, do you really know how many are delivered? Do you know how many have ‘left the building?’

July 24, 2014 No Comments Full Story

How to implement Marketing Automation in the real world

How to implement Marketing Automation in the real world

We recently invited marketing professionals to attend the second in our series of briefings on getting the most out of Marketing Automation (MA), #CTexp14. We were joined by MA vendor Oracle/Eloqua and customers PE International and VMware who each shared their experience and expertise of using MA. We’ve included below a few key points from the presentations to provide you with some great Marketing Automation advice. After grabbing a bacon buttie and a coffee our Group MD, Adam Sharp, kicke

July 4, 2014 No Comments Full Story

Ones to watch at the B2B Summit

Ones to watch at the B2B Summit

B2B Marketing’s B2B Summit, now in its third year, is a completely customisable multi-stream event offering marketers the flexibility to build a personalised itinerary and is taking place on Thursday 18th June. For attendees, choosing which of the 20 in-depth best practice sessions or 15 case studies to attend from across five streams can be difficult. To help you out we’ve highlighted three sessions we believe are a must attend for marketers looking to increase their marketing successe

June 16, 2014 No Comments Full Story

50 shades of pink – why people are at the heart of CleverTouch success

50 shades of pink – why people are at the heart of CleverTouch success

50 people can do some amazing things. Take the Argonauts that left to search for the Golden Fleece, they were 50 heroes, and five years in at over 50 employees CleverTouch Group MD, Adam Sharp, reflects on some of our achievements and what he has learnt since launching the company.  Positioning and not content is everything – but it is ok to refine it. When we started we were all about joined-up-marketing. Now, as we have larger and more ambitious customers, and the Marketing Automation s

June 10, 2014 No Comments Full Story

5 ways to ensure marketing is less of a challenge

5 ways to ensure marketing is less of a challenge

B2B Marketing recently published an infographic by marketing agency FifthRing showing that 85 per cent of marketing executives believe marketing ‘is more challenging than ever’. According to the infographic over half of the marketers asked feel challenged to connect marketing goals with business objectives and almost 70 per cent now have to market to an increased number of territories. So we can see why marketing may feel like more of a challenge than ever. To give marketers a helping

May 30, 2014 No Comments Full Story

Why Marketing Automation is the fastest growing part of CRM

Why Marketing Automation is the fastest growing part of CRM

Adam Sharp, CleverTouch Group MD, was recently invited to sit on a panel of technology marketers, where they discussed the challenges facing marketers and how technology can help. Following the panel he was asked to share his views with BrightTALK on the state of marketing automation (MA). In the interview Adam explains how MA is the fastest part of the CRM space with just a handful of vendors owning 95 per cent of the market. This is a very different story to that of the email space, where t

May 12, 2014 No Comments Full Story

What does big data really mean for the pragmatic B2B marketer?

What does big data really mean for the pragmatic B2B marketer?

Big data is very trend and in vogue, but on its own it means nothing to the b2b marketer and is therefore of little use. However, the discipline of data management in the various technologies organisations deploy are fundamental especially as it, along with privacy and governance, is becoming the domain of the marketer and not the IT function. So for marketers to benefit from big data they need to break it down into two simplistic structures: Pre-campaign analysis – this involves the

April 23, 2014 No Comments Full Story

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