Archive for the Events Category

How to implement Marketing Automation in the real world

How to implement Marketing Automation in the real world

We recently invited marketing professionals to attend the second in our series of briefings on getting the most out of Marketing Automation (MA), #CTexp14. We were joined by MA vendor Oracle/Eloqua and customers PE International and VMware who each shared their experience and expertise of using MA. We’ve included below a few key points from the presentations to provide you with some great Marketing Automation advice. After grabbing a bacon buttie and a coffee our Group MD, Adam Sharp, kicke

July 4, 2014 No Comments Full Story

Ones to watch at the B2B Summit

Ones to watch at the B2B Summit

B2B Marketing’s B2B Summit, now in its third year, is a completely customisable multi-stream event offering marketers the flexibility to build a personalised itinerary and is taking place on Thursday 18th June. For attendees, choosing which of the 20 in-depth best practice sessions or 15 case studies to attend from across five streams can be difficult. To help you out we’ve highlighted three sessions we believe are a must attend for marketers looking to increase their marketing successe

June 16, 2014 No Comments Full Story

Why Marketing Automation is the fastest growing part of CRM

Why Marketing Automation is the fastest growing part of CRM

Adam Sharp, CleverTouch Group MD, was recently invited to sit on a panel of technology marketers, where they discussed the challenges facing marketers and how technology can help. Following the panel he was asked to share his views with BrightTALK on the state of marketing automation (MA). In the interview Adam explains how MA is the fastest part of the CRM space with just a handful of vendors owning 95 per cent of the market. This is a very different story to that of the email space, where t

May 12, 2014 No Comments Full Story

Hip-Hip-Hooray! CleverTouch celebrates its 5th Birthday

Hip-Hip-Hooray! CleverTouch celebrates its 5th Birthday

On Monday 6th January CleverTouch officially, according to HMRC, turned five years old. With it being the first full week back in the office after Christmas some of us were feeling the January blues, so it was nice to have a cause for celebration. And cake of course – the diet starts next week! Now the cake has been eaten we’re looking towards how we’d like to look in the next five years. This will include a review of our tagline positioning, brand identity, values and the digital exper

January 10, 2014 No Comments Full Story

A CleverTouch Christmas

A CleverTouch Christmas

CleverTouch is a young but growing company; in January we’ll be entering our sixth year and the average age of employees is around 30. And I feel this year Gen Y, and the fondness this age group has of dressing up and competing, had a significant impact on the company Christmas party. The CleverTouch Christmas bash is always great fun and probably typical of many places where too much is eaten and drunk; however, this year had the added dimension of teams in fancy dress (some Christmassy an

December 20, 2013 No Comments Full Story

Marketing automation and the North-South divide: same challenges, different platforms

Marketing automation and the North-South divide: same challenges, different platforms

This week CleverTouch group MD, Adam Sharp made the trip up from Alresford to Glasgow to speak at McRae and Company’s event, ‘Make Marketing deliver on the bottom line’. The event was one of three hosted in Glasgow and Edinburgh by McRae and Company addressing how new digital tools, such as marketing automation, are transforming businesses. Adam was joined by Mathew Sweezey, Manager of Marketing Research and Education at Pardot, who showcased winning strategies that are deployed by US c

October 25, 2013 No Comments Full Story

2014: the year marketing becomes a change maker

2014: the year marketing becomes a change maker

Six steps for driving organisational change from within the marketing department As the festival season, marketing and music alike, draws to a close we are left reflecting on what the rest of the year will hold, and what the priorities for 2014 should be. At Econsultancy’s funnel event, part of its Festival of Marketing, Adam Sharp, CleverTouch Group MD, shone a light on what CEOs believe marketing’s role is with the most important point being: CEOs believe it’s marketing’s responsibili

October 10, 2013 No Comments Full Story

Networking is better when you’re more joined-up

Networking is better when you're more joined-up

It’s that time of year when organisations are considering running a networking event, seminar or breakfast briefing, and begin to plan marketing activities for when the summer holidays are finally over – cue a collective sigh of relief Therefore, the value of face to face events and their ROI might come into question. When we offer our customers advice on this matter, we tend to say that the success of the event relies on how well connected the attendees are but not in the way you might b

August 15, 2013 No Comments Full Story

Eloqua is growing its customer base and CleverTouch clients VMware and PayPal demonstrate why

Eloqua is growing its customer base and CleverTouch clients VMware and PayPal demonstrate why

It’s amazing to see the growth Eloqua has experienced in EMEA with over 200 logos in Europe, half of which are in the UK. Eloqua’s acquisition by Oracle will not only see continued growth in Europe, beyond a focus in the UK and Germany, but also a future in the enterprise B2C as well as B2B space, where it has traditionally played. In fact, since acquisition Eloqua has grown revenues by 20-30 per cent. It’s great to see partners such a key part of this growth, with 35 per cent through p

July 4, 2013 No Comments Full Story

Want more social intelligence – there’s an app for that!

Want more social intelligence – there’s an app for that!

Adam Sharp, CleverTouch Group MD introduces new spin-out company, Gumbyte. Regular readers of this blog will already be aware of CrowdVu, a social intelligence application; today we announce that CrowdVu is the first of three products in development by Gumbyte. So what is Gumbyte? Gumbyte is a spin out company from CleverTouch that will focus on developing intelligent and easy to use SaaS (Software as a Service) applications. These apps will directly respond to the needs of those responsi

June 18, 2013 No Comments Full Story

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