- Why the only screen that really matters is the one your customers are looking at Discussions surrounding the great screen debate are rife, as are the arguments for first, second and third place. Adam Sharp, CleverTouch Group MD, shares his thoughts and experiences on the current war waging on the screen battle-ground. The mobile phone used to be the third screen, apparently now it’s the first - although some experts will argue that it’s the second so perhaps it’s a generati
Archive for the Content marketing Category
Campaigns don’t have to start and end with an email Marketers love the efficacies and complexity that a Marketing Automation platform brings, however many are still only using it to send multi-touch email campaigns to prospects, they think every campaign has to begin and end with an email – they’re on autopilot! Some of our clients are maximising their investment in the platform by thinking up really smart customer engagement workflows and using them to automate communication process
We hope you a great Christmas break and happy New Year! In our last blog post of 2012 our group MD, Adam Sharp shared his highs and lows of 2012, in this post Adam shares a few considerations on how you can improve your career and salary prospects over the next 12 months. 1/ The CEO expects…what really is your role? It isn’t the brand, your primary role is to increase revenue, decrease costs, make life easier and maintain the relevancy of your organisation with the customer base 2/ One
According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th
Tips on how to benefit from the functionality and capabilities of marketing automation In B2B Marketing’s latest report, Marketing Automation: A B2B Marketing Best Practice Guide Adam Sharp, managing director at CleverTouch, explores the value of selecting a platform that tailors to your organisations business strategy. “Marketing automation will deliver you tremendous benefits, but only when you know what you need, should you start assessing the technology itself. Because it is so a
Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry. With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?
Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise their content across all relevant channels. However, our approach would be to integrate PR, social media and email content, not just for cost efficiencies (though these are obvious), but to drive true momentum and leadership for a business. In fact, having worked on standalone PR campaigns in the pas