Archive for the Content marketing Category

The importance of Marketing Automation (MA) and social demand generation

The importance of Marketing Automation (MA) and social demand generation

This blog has been written by Nathan Windle, director, at CrowdVu. It has been estimated that approximately one in four people use social media worldwide for personal use, and this number is only going to grow. As is the case with personal use, social media for business is also steadily on the rise. The number of organisations and entrepreneurs now using social media as a business tool is impressive; with over half of all small businesses (SMBs) reporting that they have and continue to ut

February 10, 2014 No Comments Full Story

2014: the year marketing becomes a change maker

2014: the year marketing becomes a change maker

Six steps for driving organisational change from within the marketing department As the festival season, marketing and music alike, draws to a close we are left reflecting on what the rest of the year will hold, and what the priorities for 2014 should be. At Econsultancy’s funnel event, part of its Festival of Marketing, Adam Sharp, CleverTouch Group MD, shone a light on what CEOs believe marketing’s role is with the most important point being: CEOs believe it’s marketing’s responsibili

October 10, 2013 No Comments Full Story

Stop Press: Content isn’t King, it’s a tactic

Stop Press: Content isn’t King, it’s a tactic

Comms strategy is king. Long live the king. Adam Sharp, CleverTouch Group MD, disputes that old and well-loved adage ‘content is king’.  I do tend to cringe when I hear the phrase ‘content is king’. It really isn’t, never has been, never will be. It is only king according to creative agencies who want to churn even more stuff out - more stuff no one will read; after all they have a vested interest… kerching, kerching.  The reality is most marketing departments have more

July 11, 2013 No Comments Full Story

Will Mobile Rank First in the Battle of the Screens?

Will Mobile Rank First in the Battle of the Screens?

-      Why the only screen that really matters is the one your customers are looking at Discussions surrounding the great screen debate are rife, as are the arguments for first, second and third place. Adam Sharp, CleverTouch Group MD, shares his thoughts and experiences on the current war waging on the screen battle-ground. The mobile phone used to be the third screen, apparently now it’s the first - although some experts will argue that it’s the second so perhaps it’s a generati

April 23, 2013 No Comments Full Story

Marketing Automation NOT Marketing Autopilot

Marketing Automation NOT Marketing Autopilot

Campaigns don’t have to start and end with an email  Marketers love the efficacies and complexity that a Marketing Automation platform brings, however many are still only using it to send multi-touch email campaigns to prospects, they think every campaign has to begin and end with an email – they’re on autopilot! Some of our clients are maximising their investment in the platform by thinking up really smart customer engagement workflows and using them to automate communication process

February 14, 2013 No Comments Full Story

The CMO rethink for 2013

The CMO rethink for 2013

We hope you a great Christmas break and happy New Year! In our last blog post of 2012 our group MD, Adam Sharp shared his highs and lows of 2012, in this post Adam shares a few considerations on how you can improve your career and salary prospects over the next 12 months. 1/ The CEO expects…what really is your role? It isn’t the brand, your primary role is to increase revenue, decrease costs, make life easier and maintain the relevancy of your organisation with the customer base 2/ One

January 4, 2013 No Comments Full Story

Social media, MA and demand generation: a joined-up marketing approach to lead nurturing

Social media, MA and demand generation:  a joined-up marketing approach to lead nurturing

According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th

December 6, 2012 No Comments Full Story

Using marketing automation to adopt a bespoke business strategy

Using marketing automation to adopt a bespoke business strategy

Tips on how to benefit from the functionality and capabilities of marketing automation   In B2B Marketing’s latest report, Marketing Automation: A B2B Marketing Best Practice Guide Adam Sharp, managing director at CleverTouch, explores the value of selecting a platform that tailors to your organisations business strategy. “Marketing automation will deliver you tremendous benefits, but only when you know what you need, should you start assessing the technology itself. Because it is so a

August 8, 2012 No Comments Full Story

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Eloqua is first out of the gate and going for gold in the marketing automation IPO race

Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry. With both Marketo and Act-on being Venture Capitalist (VC) backed and circulating rumours that Pardot has either secured or is looking to secure funding, what will the wider implications be for the leading players in the MA space?

August 3, 2012 No Comments Full Story

PR is dead. Long live PR! How you can demand so much more from the new model of PR

PR is dead. Long live PR!  How you can demand so much more from the new model of PR

Many companies still talk to us to discuss their social media requirements separately from the work the PR agency is doing. Which is fine, we will happily set a social media strategy and optimise their content across all relevant channels. However, our approach would be to integrate PR, social media and email content, not just for cost efficiencies (though these are obvious), but to drive true momentum and leadership for a business. In fact, having worked on standalone PR campaigns in the pas

July 25, 2012 No Comments Full Story