Archive for January, 2013

Citizen Sharp explains the CleverTouch approach to CSR

Citizen Sharp explains the CleverTouch approach to CSR

Those who are regular readers of this blog may remember last year CleverTouch Group MD, Adam Sharp shared his view on the purpose of the company and how that now resonates in CleverTouch’s newly defined purpose statement. In this blog post, Adam explains how we have moved from having a purpose to defining a citizenship policy within CleverTouch and how this is helping to shape our company culture. “Just being nice, honest (even green) with good professional values is no longer enough. Carbo

January 30, 2013 1 Comment Full Story

Marketing Automation: 3 degrees of social integration

Marketing Automation: 3 degrees of social integration

In this blog post Adam Sharp, group MD at CleverTouch outlines three ways in which you can integrate social with Marketing Automation (MA). “The easiest and simplest form of social media integration to MA is in ‘Share to Social’. We use it extensively and it works too; the ability to forward to a friend is great and adding the share buttons is easy. It evolves the real power from the creative and call to action to the credibility the influencer has with the final recipient. Try it y

January 28, 2013 No Comments Full Story

Marketing Automation – the definitive guide

Marketing Automation - the definitive guide

January 8, 2013 No Comments Full Story

The CMO rethink for 2013

The CMO rethink for 2013

We hope you a great Christmas break and happy New Year! In our last blog post of 2012 our group MD, Adam Sharp shared his highs and lows of 2012, in this post Adam shares a few considerations on how you can improve your career and salary prospects over the next 12 months. 1/ The CEO expects…what really is your role? It isn’t the brand, your primary role is to increase revenue, decrease costs, make life easier and maintain the relevancy of your organisation with the customer base 2/ One

January 4, 2013 No Comments Full Story