Archive for December, 2012

What a difference a year makes, and some thoughts for the future

What a difference a year makes, and some thoughts for the future

As Christmas and the New Year approaches everyone seems to put on their clairvoyance hat and begins to predict the coming year. But we believe that before you can look to the future, you need to reflect on the past and use it to identify trends. So, in light of this, CleverTouch Group MD Adam Sharp recaps on a year that saw a summer of great sporting achievements in spite of the rain, continued austerity measures and some exciting technological advances. Enjoy the read and do add the big b

December 21, 2012 No Comments Full Story

Oracle’s acquisition of Eloqua, what does it mean for Eloqua and its customers?

With news breaking on the acquisition, CleverTouch's MD, Adam Sharp shares his thoughts. The price $870m, is a good 40% uplift on their market cap of $617m. I am a little surprised it is so soon after the IPO, this is a great Christmas bonus for the staff as all their stock will now be fully vested. At last Marketing Automation (MA) will be embedded into an enterprise technology architecture and no longer just be another departmental point solution.  (Some of the MA capabilities are equ

December 20, 2012 4 Comments Full Story

Social media, MA and demand generation: a joined-up marketing approach to lead nurturing

Social media, MA and demand generation:  a joined-up marketing approach to lead nurturing

According to recent research from Eloqua, more B2B companies are focusing social media activities around brand awareness, while lead and demand generation strategies are not of equal importance. In its survey of 296 UK B2B marketers, Eloqua found that over two-thirds (64%) use social media to promote their company with 83% using social media for brand awareness. In terms of social media ownership, demand generation departments are ranked last, behind product marketing, PR/ communications and th

December 6, 2012 No Comments Full Story