We are often asked; what is the difference between the web tracking and analytics available with Google Analytics (GA), and those provided by a Marketing Automation (MA) platform? Josh Soffe, Senior Technical Services Manager at CleverTouch Marketing shares his thoughts on both platforms. Although there is an area of overlap there are fundamental differences in the functionality and capabilities of both technologies. In the first instance, Google Analytics data is anonymous whereas Mar
Archive for November, 2012
Recently, CleverTouch founder Adam Sharp, was invited to present at the Institute of Direct and Digital Marketing’s (IDM) B2B Knowledge and Networking Evening. Hosted at Google’s offices, he was in good company with Mark Emmett, CRM Capability Manager, Sony Professional Solutions Europe also taking to the podium. The evening’s focus was on lead generation through automation; using short, sharp, client case studies, the aim was to demonstrate how to drive real benefit from technology.