Archive for October, 2012

CleverTouch Ten Complete The Great South Run

CleverTouch Ten Complete The Great South Run

If you've been following us on Twitter you may know that several members of CleverTouch have been training hard to take part in this year's Great South Run. The good news is that on Sunday 28 October all 10 runners finished the race and the better news is that the total raised, from sponsorship of the race and our Bake Tuesday initiative, is a whopping £2756.75! After battling the elements to complete what can only be described as a 'bracing run', there was an impressive list of persona

October 30, 2012 2 Comments Full Story

Great or big? What is the purpose of a company?

Great or big? What is the purpose of a company?

In the lead up to CleverTouch launching its Citizenship policy, Group MD, Adam Sharp, shares his philosophy of business. “At business school they teach you success is all about shareholder satisfaction and maximising their return on investment, the  Venture Capitalists tell you it is all about the earn out;  far better to be Glengarry Glen Ross than Jerry Maguire. This might have been fine in the 80’s and again in the 00’s, but it all seems so short-termist and one dimensional

October 26, 2012 No Comments Full Story

When it comes to campaigns, ‘sender gender’ matters

When it comes to campaigns, ‘sender gender’ matters

Read just some of our findings on optimising marketing campaigns.   Having recently reviewed results from our marketing automation campaigns (totalling over 13 million recipients) we found a mix of expected, interesting and quirky results. The study of data over the past three years of client campaigns produced some valuable insights.  Here are just a few: 1/ On average, emails sent from women achieve 18 per cent click through rates versus those sent from men (10%). 2/ The thr

October 17, 2012 No Comments Full Story

CleverTouch welcomes Pipedream Marketing to the family

CleverTouch welcomes Pipedream Marketing to the family

This week we announced the acquisition of marketing automation value added reseller, Pipedream Marketing. Phil Ball, newly appointed Business Director at CleverTouch shares his thoughts and insights on the merger in a short Q&A. How did you meet CleverTouch? Pipedream has worked with CleverTouch for a number of years and I have personally known the founders, Adam and Nick, even before founding Pipedream. How did the merger come about? As clients realise the true benefits of marketi

October 1, 2012 No Comments Full Story